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At Adkomo, we share perspectives on performance marketing to help you navigate the digital landscape. Our blog features industry updates, case studies, and insights designed to inform, inspire, and support your growth.
AI startup Dappier introduces interactive ads to boost publisher revenue
Dappier, an AI startup focused on helping publishers monetize their content, is venturing into advertising with a new approach to banner ads—making them interactive. By embedding its AI-powered chatbot, Ask
Microsoft Unveils Innovative Platform to Accelerate Retail Media Networks for Brands
Google Ads has implemented a new restriction on country-level location exclusions, allowing advertisers to only exclude up to 120 entities. If the number of entities entered exceeds this limit, a
App Marketing: Scoring Big with the Champions League Final
The Champions League Final on June 27th is a highly anticipated event that brings millions of football fans around the globe together. As one of the most prestigious football competitions,
Meta Introduces New Features to Enhance Ad Creatives on Facebook and Instagram Reels
Meta, the tech giant behind Facebook and Instagram, is rolling out a series of innovative features to enhance the performance of ad creatives on its Reels platform. These new capabilities
Understanding ROAS and ROI in Mobile App Advertising: Measurement and Optimization Strategies
In the fiercely competitive landscape of mobile app advertising, it’s essential to employ data-driven strategies to maximize returns on your advertising investments. Return on Advertising Spend (ROAS) is a pivotal
GeForce Now Free Tier: Ads Incoming, But Will Wait Times Decrease?
Nvidia’s free tier of GeForce Now, a cloud gaming service, is receiving a slight update on March 5th, 2024. Users will now experience up to two minutes of video ads
AI startup Dappier introduces interactive ads to boost publisher revenue
Dappier, an AI startup focused on helping publishers monetize their content, is venturing into advertising with a new approach to banner ads—making them interactive. By embedding its AI-powered chatbot, Ask
Apple Expands Advertising Reach by Selling News Ads Directly
Apple has taken a significant step in its advertising strategy, moving away from third-party vendors and beginning to sell ad space on its Apple News platform directly. The company is
Stagwell Research Reveals Untapped Opportunities in Advertising Next to Controversial News Articles
Marketers may be overly cautious about brand safety, potentially missing out on valuable opportunities, according to new research from Stagwell. Ensuring brand safety has become increasingly challenging due to the
Google Ads now limits country-level location exclusions to 120 countries.
Google Ads has implemented a new restriction on country-level location exclusions, allowing advertisers to only exclude up to 120 entities. If the number of entities entered exceeds this limit, a
GeForce Now Free Tier: Ads Incoming, But Will Wait Times Decrease?
Nvidia’s free tier of GeForce Now, a cloud gaming service, is receiving a slight update on March 5th, 2024. Users will now experience up to two minutes of video ads
Google Ads Introduces Conversational Experience for Faster, Easier Campaign Creation
Google has launched a new conversational experience for Google Ads that aims to simplify and streamline the process of creating search campaigns. This new feature, which is powered by Gemini,