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At Adkomo, we share perspectives on performance marketing to help you navigate the digital landscape. Our blog features industry updates, case studies, and insights designed to inform, inspire, and support your growth.
Microsoft Unveils Innovative Platform to Accelerate Retail Media Networks for Brands
Google Ads has implemented a new restriction on country-level location exclusions, allowing advertisers to only exclude up to 120 entities. If the number of entities entered exceeds this limit, a
TikTok Shop: Reshaping Social Commerce for Creators and Marketers
In a bid to redefine social commerce, TikTok recently unveiled its shopping platform, TikTok Shop, attracting creators and marketers to its vibrant ecosystem. The introduction of this innovative platform marks
Amazon Expands Sponsored Product Ads to Third-Party Apps and Sites, Adding Pinterest and BuzzFeed to Partners
In a move to enhance its advertising offerings, Amazon is extending its cost-per-click Sponsored Products ads to encompass select third-party apps and websites. This expansion offers advertisers the opportunity to showcase their
Mastering Black Friday: Strategies for Highly Efficient Ad Campaigns
As the Black Friday frenzy looms, businesses are gearing up for one of the most significant shopping events of the year. Success during this period hinges on a well-crafted and
Sociable: Analyzing the Meta-Amazon Partnership for Seamless Shopping on Facebook and Instagram
“Sociable” brings you insights on crucial social media updates from industry authority Andrew Hutchinson at Social Media Today. Late this week sparked discussions about a groundbreaking collaboration between Amazon and
Microsoft Unveils Innovative Platform to Accelerate Retail Media Networks for Brands
In a strategic move aimed at capitalizing on the booming trend of retail media networks, Microsoft has introduced a groundbreaking platform designed to empower retailers in launching and expanding their
TikTok Shop: Reshaping Social Commerce for Creators and Marketers
In a bid to redefine social commerce, TikTok recently unveiled its shopping platform, TikTok Shop, attracting creators and marketers to its vibrant ecosystem. The introduction of this innovative platform marks
Amazon Expands Sponsored Product Ads to Third-Party Apps and Sites, Adding Pinterest and BuzzFeed to Partners
In a move to enhance its advertising offerings, Amazon is extending its cost-per-click Sponsored Products ads to encompass select third-party apps and websites. This expansion offers advertisers the opportunity to showcase their