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At Adkomo, we share perspectives on performance marketing to help you navigate the digital landscape. Our blog features industry updates, case studies, and insights designed to inform, inspire, and support your growth.
How App Marketers Can Ace Their Strategy at Roland Garros 2023 ?
With Roland Garros just around the corner, a major Tennis event that attracts millions of passionate fans from all over the world, it’s time for app developers to seize this
Navigating the Surging Tide: A Deep Dive into France’s Thriving Mobile App Market Trends of 2023
Mobile gaming app installations among French users have experienced a noteworthy surge of 17% in 2023, showcasing the dynamism of France’s thriving app ecosystem. As the driving force behind Europe’s
The Importance of Easter for Marketers
As the Easter holiday approaches, adtech companies have an opportunity to leverage the season’s spirit and connect with their clients. Easter presents a chance to showcase adtech’s innovative capabilities and
Food waste apps are seeing their number of users increased by 14 million
In the wake of growing environmental consciousness and a global shift towards sustainable living, European food waste apps have experienced a significant upswing in Android users over the past year.
Elevate Mobile User Acquisition to New Heights with our Mobile UA team
Episode 2: Adkomo Mobile: Unleashing the Power of Performance Marketing Solutions for Businesses on the Go! Hey there! In our previous post, we introduced Adkomo and our
Microsoft Enters Mobile App Market with New Gaming Store
Microsoft is stepping into the competitive mobile app market with the announcement of its upcoming game store. The tech giant revealed its plans this week, introducing a platform that will
TikTok Shop: Reshaping Social Commerce for Creators and Marketers
In a bid to redefine social commerce, TikTok recently unveiled its shopping platform, TikTok Shop, attracting creators and marketers to its vibrant ecosystem. The introduction of this innovative platform marks
UK Publishers Join Forces for Cookieless Targeting and Measurement Technology Test
Prominent UK publishers, including The Guardian, The Independent, Bauer, and Haymarket, are collaborating to conduct an extensive test of privacy-enhancing technology (PET) for ‘post-cookie’ advertising. As members of the UK Association of
Apple’s $19 Billion Bet: Why ‘Apple Search’ Isn’t Challenging Google
Reports of an “Apple Search” rivaling Google have been quashed, as Apple asserts that its existing deal with Google better serves its users. Eddy Cue, Apple’s Senior Vice President of
App Marketing: Scoring Big with the Champions League Final
The Champions League Final on June 27th is a highly anticipated event that brings millions of football fans around the globe together. As one of the most prestigious football competitions,
Amazon Expands Sponsored Product Ads to Third-Party Apps and Sites, Adding Pinterest and BuzzFeed to Partners
In a move to enhance its advertising offerings, Amazon is extending its cost-per-click Sponsored Products ads to encompass select third-party apps and websites. This expansion offers advertisers the opportunity to showcase their
Apple Announces Changes to iOS, Safari and App Store in EU
Apple today announced changes to iOS, Safari, and the App Store to comply with the Digital Markets Act (DMA) in the European Union (EU). These changes include new options for