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At Adkomo, we share perspectives on performance marketing to help you navigate the digital landscape. Our blog features industry updates, case studies, and insights designed to inform, inspire, and support your growth.
App Marketing: Scoring Big with the Champions League Final
The Champions League Final on June 27th is a highly anticipated event that brings millions of football fans around the globe together. As one of the most prestigious football competitions,
Reddit Enhances Ad Personalization, Removing Opt-Out Option for Improved Relevance
Reddit is undergoing a significant shift in its advertising strategy by discontinuing the ability to opt-out of ad personalization based on user activity within the platform. Although this change will
GeForce Now Free Tier: Ads Incoming, But Will Wait Times Decrease?
Nvidia’s free tier of GeForce Now, a cloud gaming service, is receiving a slight update on March 5th, 2024. Users will now experience up to two minutes of video ads
Stagwell Research Reveals Untapped Opportunities in Advertising Next to Controversial News Articles
Marketers may be overly cautious about brand safety, potentially missing out on valuable opportunities, according to new research from Stagwell. Ensuring brand safety has become increasingly challenging due to the
Google Ads now limits country-level location exclusions to 120 countries.
Google Ads has implemented a new restriction on country-level location exclusions, allowing advertisers to only exclude up to 120 entities. If the number of entities entered exceeds this limit, a
GeForce Now Free Tier: Ads Incoming, But Will Wait Times Decrease?
Nvidia’s free tier of GeForce Now, a cloud gaming service, is receiving a slight update on March 5th, 2024. Users will now experience up to two minutes of video ads
Google Ads Introduces Conversational Experience for Faster, Easier Campaign Creation
Google has launched a new conversational experience for Google Ads that aims to simplify and streamline the process of creating search campaigns. This new feature, which is powered by Gemini,
Mastering Black Friday: Strategies for Highly Efficient Ad Campaigns
As the Black Friday frenzy looms, businesses are gearing up for one of the most significant shopping events of the year. Success during this period hinges on a well-crafted and
Master the native advertising process with Adkomo
This Native Ads guide aims to educate lead generation advertisers to the world of native advertising platforms, and help them leverage the latter to generate highly qualified leads. Without further
Download the guide: “Master Native Advertising with Adkomo”
In today’s fast-paced digital landscape, advertising has evolved into a multifaceted ecosystem, with myriad strategies and platforms to choose from. Among these, native advertising stands out as a powerful tool
Pinterest Unveils 8 Innovative Advertising Tools for Enhanced Brand Engagement
Pinterest has recently launched a set of revamped and novel advertising tools designed to help brands establish stronger connections with the Pinterest user base. These tools are aimed at enhancing the
Reddit Enhances Ad Personalization, Removing Opt-Out Option for Improved Relevance
Reddit is undergoing a significant shift in its advertising strategy by discontinuing the ability to opt-out of ad personalization based on user activity within the platform. Although this change will