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At Adkomo, we share perspectives on performance marketing to help you navigate the digital landscape. Our blog features industry updates, case studies, and insights designed to inform, inspire, and support your growth.
Meta Introduces Video Capability for Catalog Product Ads
Meta is enhancing its Catalog Product Ads by incorporating automated video options, expanding the ways advertisers can showcase their products. Overview of Catalog Product Ads Formerly known as Dynamic Ads,
The Importance of Easter for Marketers
As the Easter holiday approaches, adtech companies have an opportunity to leverage the season’s spirit and connect with their clients. Easter presents a chance to showcase adtech’s innovative capabilities and
Amazon Ads Unveils Expanded Interactive Shopping Ad Formats for Prime Video
Amazon Ads has announced the launch of an expanded suite of new interactive shopping ad formats for Prime Video, activated via remote controls for home devices, ahead of their official
UK Publishers Join Forces for Cookieless Targeting and Measurement Technology Test
Prominent UK publishers, including The Guardian, The Independent, Bauer, and Haymarket, are collaborating to conduct an extensive test of privacy-enhancing technology (PET) for ‘post-cookie’ advertising. As members of the UK Association of
Apple’s $19 Billion Bet: Why ‘Apple Search’ Isn’t Challenging Google
Reports of an “Apple Search” rivaling Google have been quashed, as Apple asserts that its existing deal with Google better serves its users. Eddy Cue, Apple’s Senior Vice President of
Amazon Expands Sponsored Product Ads to Third-Party Apps and Sites, Adding Pinterest and BuzzFeed to Partners
In a move to enhance its advertising offerings, Amazon is extending its cost-per-click Sponsored Products ads to encompass select third-party apps and websites. This expansion offers advertisers the opportunity to showcase their
Mastering Web User Acquisition with Adkomo User Acquisition team
Episode 3 : Adkomo Convert @ : Maximizing Conversions: Unveiling the Secrets of Adkomo Convert – Your Ultimate Partner for Optimized Lead Acquisition Hey there! In our most
Unveiling the Adkomo Lead Generation solution: Your Next-Level Solution for Lead Generation
Episode 4 : Adkomo Marketplace: Unlocking Growth with Adkomo Lead Exchange – The Innovative Leads Marketplace Hey there! In our last post, we introduced Adkomo and our 3 core business
Reddit Launches New Tools for Tracking Trends and Advertising AMAs
Reddit has unveiled new tools designed to help marketers better understand the platform and boost user engagement. New Tools for Trend Tracking and AMA Ads Reddit’s first new feature, Reddit
Amazon Enhances Advertising Suite with New Data Clean Room and AI Image Generator
Amazon’s annual UnBoxed conference brought forth a series of advertising products, including a data clean room designed for publishers and an artificial intelligence (AI) image generator to enhance campaign assets.
Reddit Launches New Tools for Tracking Trends and Advertising AMAs
Reddit has unveiled new tools designed to help marketers better understand the platform and boost user engagement. New Tools for Trend Tracking and AMA Ads Reddit’s first new feature, Reddit
The Importance of A/B Testing in Optimizing Campaigns
In today’s blog post we’re exploring a crucial tactic in the marketing arsenal: A/B testing. If you’ve ever wondered how to fine-tune your campaigns for maximum impact, stick around. We’ve