Latest News

At Adkomo, we share perspectives on performance marketing to help you navigate the digital landscape. Our blog features industry updates, case studies, and insights designed to inform, inspire, and support your growth.

Google Business Profile Websites Now Directly Linked to Google Maps

Websites created and hosted through Google Business Profiles will now be redirected to the corresponding listing on Google Maps. This decision was previously announced by Google in January, with the

Google AI Overviews Ads Now Appearing in Mobile Search Results

Google has started incorporating ads into its AI Overviews, a feature launched in the U.S. last month. While initial examples were rare, sightings of these ads are now being reported

Google Expands AI Efforts into Cybersecurity

Google is now aiming to harness the power of artificial intelligence in cybersecurity. As people look for practical uses for generative AI beyond creating fake photos, Google plans to leverage

Mobile App Advertising

Apple’s $19 Billion Bet: Why ‘Apple Search’ Isn’t Challenging Google

Reports of an “Apple Search” rivaling Google have been quashed, as Apple asserts that its existing deal with Google better serves its users. Eddy Cue, Apple’s Senior Vice President of

Google Analytics 4 Introduces Five New Features to Enhance Data Insights and Privacy

Google has announced significant updates to Google Analytics 4 (GA4), introducing new features designed to enhance cross-channel reporting, budgeting, and integration with privacy-focused technology. These updates come as part of

Google’s “Visit” Button Test: A New Era for Mobile Search

Google is piloting a major update to its mobile search results page, featuring a large, blue “Visit” button beneath a website’s sitelinks. This new element is designed to streamline the

Google Lens Now Offers Tailored Search Results for In-Store Shoppers

Google Lens has introduced a new feature that enhances the in-person shopping experience by providing search results customized to the store a shopper is visiting. Announced on Tuesday, this update