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At Adkomo, we share perspectives on performance marketing to help you navigate the digital landscape. Our blog features industry updates, case studies, and insights designed to inform, inspire, and support your growth.
Navigating the Surging Tide: A Deep Dive into France’s Thriving Mobile App Market Trends of 2023
Mobile gaming app installations among French users have experienced a noteworthy surge of 17% in 2023, showcasing the dynamism of France’s thriving app ecosystem. As the driving force behind Europe’s
YouTube Unveils Powerful Tools for Brands & Creators: Shop, Connect, Create Like Never Before
Get ready to unlock new levels of engagement, sales, and content creation with YouTube’s latest features: 1. Shop Live with Product Tagging: Effortless shopping experience: Tag products directly in live streams,
Amazon Ads Unveils Expanded Interactive Shopping Ad Formats for Prime Video
Amazon Ads has announced the launch of an expanded suite of new interactive shopping ad formats for Prime Video, activated via remote controls for home devices, ahead of their official
Ikea’s Eureka Spiritsis: A Fiction-Based Marketing Strategy to Elevate Kitchen Perceptions
In an innovative marketing ploy, Ikea has created a fictional brand called Eureka Spiritsis to showcase the design and quality of its kitchen furniture. This strategic move aims to challenge
Roblox’s Immersive Video Ads Attract Brands Amid Metaverse Hype Decline
Despite the waning hype around the metaverse, Roblox, a key player shaping the future of digital experiences, continues to thrive. In 2023, the platform reported a 26% increase in revenue
TikTok Expands Pulse Ad Placement Options with New Premium Publisher Partnerships
TikTok has announced significant updates to its premium ad placement option, “Pulse,” providing advertisers with more publisher content to place their ads alongside. Enhancing Pulse with More Publisher Content TikTok’s
Artificial intelligence takes the spotlight in Microsoft’s Christmas campaign
Conceived and developed by McCann New York, ‘Turn Your Holidays into a Masterpiece’ illustrates that the true power of technology lies in its ability to enhance and elevate the human
Facebook Releases Graph API v19.0 and Marketing API v19.0
Facebook today announced the expansion of its Advantage Detailed Targeting product to all campaign objectives and optimizations, as well as the upcoming deprecation of the ability to create ads, ad
Instagram Tests Unskippable Video Ads in Main Feed
Instagram is experimenting with a new video ad format that halts users from scrolling in the main feed until they’ve viewed the ad. These in-feed ad units come with a
Twitch Unveils Stories Feature for Quick and Easy Content Sharing
In-Depth Twitch has introduced Stories, a feature that allows users to swiftly create and share content with their Twitch community, all within the Twitch platform using their mobile devices. The
Gaming Advertisements Deliver Above-Average Performance, According to New Research
Despite the recent turmoil in the gaming industry, gaming remains a powerful advertising platform with high engagement rates and strong brand recall. A new report from Dentsu finds that gaming
YouTube Enhances Shorts Creation with Layout Editing Tool
YouTube has introduced a new editing feature that allows users to customize the layout of their Shorts when converting long-form clips. This new tool, currently available on iOS devices, empowers