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Meta Unveils New AI Tools at Cannes Lions Including AI-Powered Messenger Chatbot and Threads API

Maria — Wed, 26 Jun 2024 13:59:49 +0000

At this year’s Cannes Lions International Festival of Creativity, Meta introduced a suite of AI-enhanced tools aimed at revolutionizing how businesses interact with customers on its platforms. These innovations include an AI-powered chatbot for Messenger, new business messaging capabilities, and an API for the Threads platform. New AI-Enhanced Features AI-Powered Chatbot on Messenger: The chatbot […]

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Instagram Tests Unskippable Video Ads in Main Feed

Maria — Mon, 03 Jun 2024 11:53:28 +0000

Instagram is experimenting with a new video ad format that halts users from scrolling in the main feed until they’ve viewed the ad. These in-feed ad units come with a timer at the bottom, as seen in an example shared by photographer Dan Levy, and users cannot scroll past the ad until the timer runs […]

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TikTok Tests AI-Powered Search Results with ‘Search Highlights’ Feature

Maria — Wed, 15 May 2024 08:30:33 +0000

TikTok is testing a more advanced search results page, incorporating generative AI into the mix. This new feature, named “search highlights,” introduces snippets of AI-generated content at the top of some search results pages. Clicking on these snippets opens a new page with the complete response. During tests, AI-generated results were found for queries like […]

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Amazon Ads Unveils Expanded Interactive Shopping Ad Formats for Prime Video

Maria — Mon, 13 May 2024 14:41:36 +0000

Amazon Ads has announced the launch of an expanded suite of new interactive shopping ad formats for Prime Video, activated via remote controls for home devices, ahead of their official presentation on May 14 at Pier 36 in New York City. These formats go beyond QR codes, enabling viewers to connect with brands more easily […]

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Roblox’s Immersive Video Ads Attract Brands Amid Metaverse Hype Decline

Maria — Tue, 07 May 2024 15:09:26 +0000

Despite the waning hype around the metaverse, Roblox, a key player shaping the future of digital experiences, continues to thrive. In 2023, the platform reported a 26% increase in revenue year-over-year, alongside a 22% growth in daily active users (DAUs), reaching 71.5 million. With users spending 60 billion hours on the platform, these metrics solidify […]

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TikTok Expands Pulse Ad Placement Options with New Premium Publisher Partnerships

Maria — Tue, 07 May 2024 15:08:17 +0000

TikTok has announced significant updates to its premium ad placement option, “Pulse,” providing advertisers with more publisher content to place their ads alongside. Enhancing Pulse with More Publisher Content TikTok’s Pulse offering enables brands to maximize their ad placement in the app by ensuring that their promotions appear next to popular content from premium publishers […]

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Are Robots the New Stars of TikTok Ads?

Maria — Mon, 22 Apr 2024 10:56:22 +0000

TikTok is exploring a futuristic twist on influencer marketing: AI-powered virtual influencers. Imagine scrolling through your feed and seeing a flawlessly rendered digital character promoting the latest beauty product – that’s the idea. These digital influencers wouldn’t be limited by location or human needs. They could churn out endless videos based on scripts provided by […]

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Meta Elevates AI Ambitions: Integrating Advanced Assistant Across Social Platforms

Maria — Mon, 22 Apr 2024 09:04:24 +0000

Social media giant Meta is shaking things up with the launch of “Meta AI,” an AI assistant embedded directly within Facebook, Instagram, WhatsApp, and Messenger. This move signifies Meta’s aggressive push into the generative AI space, directly challenging established players like OpenAI. But will users embrace this new feature, or is it another case of […]

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TikTok faces fresh calls for potential ban by U.S. Senators.

Maria — Wed, 20 Mar 2024 09:29:32 +0000

ByteDance, TikTok’s owner, may be forced to sell the app within six months or face a U.S. ban. The social media platform TikTok is once again under scrutiny from U.S. Senators, who are pushing for a potential ban in America. A proposed bipartisan legislation aims to require ByteDance, the app’s parent company, to sell it […]

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Instagram is experimenting with extending Reels’ duration to boost user engagement.

Maria — Tue, 19 Mar 2024 15:06:36 +0000

In the app, some users are now able to upload 3 minute long Reels videos as part of Instagram’s test of longer Reels video uploads. This example shows that some users are now prompted to upload videos of 3 minutes for their Reels, up from 90 seconds. IGHQ has been experimenting with 10-minute uploads for […]

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