Messaging apps on the rise in 2021!

The number of users of messaging apps is expected to increase by 6% in 2021. The COVID-19 pandemic has led people to use more communication apps. According to eMarketer ¾ of internet users will be using messaging apps by 2024, which is much more than expected,...

2 billion downloads for Facebook-owned apps!

In 2020, Facebook-owned apps were downloaded almost 2 billion times. Although some studies show that TikTok was voted as the first app in terms of downloads in 2020, others show that Facebook-owned apps recorded many more downloads. Indeed, the TikTok app was...

Better marketing results when mobile ads match the content!

Do you watch ads when your are on your mobile device ? 63% of the customers watch ads while browsing and only 36% of them say that they do not watch the ad, so there is a large proportion who watch the ads; an interesting data for marketers. Mobile ads that match the...

Messaging apps on the rise in 2021!

The number of users of messaging apps is expected to increase by 6% in 2021. The COVID-19 pandemic has led people to use more communication apps. According to eMarketer ¾ of internet users will be using messaging apps by 2024, which is much more than expected,...

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2 billion downloads for Facebook-owned apps!

In 2020, Facebook-owned apps were downloaded almost 2 billion times. Although some studies show that TikTok was voted as the first app in terms of downloads in 2020, others show that Facebook-owned apps recorded many more downloads. Indeed, the TikTok app was...

read more

Better marketing results when mobile ads match the content!

Do you watch ads when your are on your mobile device ? 63% of the customers watch ads while browsing and only 36% of them say that they do not watch the ad, so there is a large proportion who watch the ads; an interesting data for marketers. Mobile ads that match the...

read more

5 étapes pour une stratégie emailing performante

L’emailing marketing consiste en « la conception, puis l’envoi de mails par un canal de marketing direct. Il a pour finalité de créer un lien entre la marque et ses prospects. C'est l’outil le plus efficace pour augmenter son audience et le nombre de ses clients » 5...

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L’A/B Testing pour améliorer vos performances marketing!

Qu’est-ce que l’A/B Testing et pourquoi faire ? L’A/B Testing est une pratique permettant aux entreprises d’améliorer les performances de leurs actions marketing. Elle permet d’émettre des hypothèses, de mieux comprendre l’impact des différents éléments de...

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