by Audrey Lottillier | Aug 23, 2021 | Advertising Forecast
Today, let’s talk about the impact of the Ad Tracking Transparency (ATT) of Apple on Zynga, an American social game developer. The company is currently in rapid growth, here are some significant figures: 59% increase in revenues over the previous year: 720...
by Audrey Lottillier | Aug 20, 2021 | Mobile advertising
Let’s talk about teens privacy… #TikTok #Google With data security at the forefront of the news, Google and TikTok have decided to reassure parents of electronic device users and have set up measures to protect these young internet users. Google has...
by Audrey Lottillier | Aug 17, 2021 | Mobile app
Last month, the top 10 gaming apps on the App Store and Google Play have reached over 206 million downloads. Since May, game downloads remain in the same dynamic despite the relaxation of the curfew. And it is the game Trading Mater 3D that is in the first position...
by Audrey Lottillier | Aug 13, 2021 | Mobile app
What’s new in the apps business today? Consumer spending on video and photo apps increased by 34% in the second trimester of 2021 compared to the same period of 2020 and rose from 342 million to 457 million. Twitch continues its growth… While YouTube usually...
by Audrey Lottillier | Aug 10, 2021 | Mobile advertising
What do you think if we talk today about the upcoming ios 15 update? The protection of privacy is now in the spotlight. Indeed, consumers are increasingly concerned about the privacy of their personal data and some companies have understood this and set up actions to...
