by Audrey Lottillier | Oct 15, 2021 | Mobile advertising
Do you prefere audio, video or in-app ads ? A study reported by AudioMob shows that 75% of mobile gamers prefer audio ads over other types of ads. 61% of gamers between the ages 18 and 24 years, listen to music whilst playing, 49% for the 24 to 34 year olds and 44%...
by Audrey Lottillier | Oct 14, 2021 | Mobile app
Are you an expert of ecommerce apps? In Q4 2020, mobile user spending on ecommerce apps grew by 55% and continues expanding this year. In 2021, e-commerce app downloads are still thriving by a noticeable rise of 55% on Android and 32% on iOS. The holiday season is a...
by Audrey Lottillier | Oct 7, 2021 | Mobile app
Following this week with few information about apps trends… As stated by App Annie, consumers have spent over $34 billion on in-app subscriptions and in-game purchases in Q3 2021. Although life has started to return to normal thereafter the covid restrictions...
by Audrey Lottillier | Oct 5, 2021 | Non classé
Did you also feel lost last night? Or did it feel good to disconnect? Yesterday from 12pm, Facebook, Instagram, Whatsapp and Messenger went down due to a network problem that lasted for over 6 hours. Facebook lost more than 6 billion dollars and many companies...
by Audrey Lottillier | Sep 30, 2021 | Mobile app
With COVID, customers have changed the way they consume and social commerce has developed. When buying a product, 88% of consumers prioritise authenticity over any other criteria when choosing a brand. Since the beginning of the pandemic, online shopping has increased...
