Online Advertising | Adkomo

Reddit Launches New Tools for Tracking Trends and Advertising AMAs

Maria — Wed, 08 Jan 2025 14:25:31 +0000

Reddit has unveiled new tools designed to help marketers better understand the platform and boost user engagement. New Tools for Trend Tracking and AMA Ads Reddit’s first new feature, Reddit Pro Trends, is a free tool that allows marketers to track trends and communities in real time by analyzing keywords and phrases in discussions. Additionally, […]

The post Reddit Launches New Tools for Tracking Trends and Advertising AMAs first appeared on Adkomo.

The Importance of A/B Testing in Optimizing Campaigns

Maria — Tue, 25 Jun 2024 14:41:35 +0000

In today’s blog post we’re exploring a crucial tactic in the marketing arsenal: A/B testing. If you’ve ever wondered how to fine-tune your campaigns for maximum impact, stick around. We’ve got insights, examples, and tips to help you harness the power of A/B testing. What is A/B Testing? A/B testing, also known as split testing, […]

The post The Importance of A/B Testing in Optimizing Campaigns first appeared on Adkomo.

Meta Introduces Video Capability for Catalog Product Ads

Maria — Wed, 29 May 2024 11:45:00 +0000

Meta is enhancing its Catalog Product Ads by incorporating automated video options, expanding the ways advertisers can showcase their products. Overview of Catalog Product Ads Formerly known as Dynamic Ads, Catalog Product Ads allow advertisers to upload their entire product catalog into Meta’s system. Meta then uses this data to display the most relevant products […]

The post Meta Introduces Video Capability for Catalog Product Ads first appeared on Adkomo.

Amazon Ads Unveils Expanded Interactive Shopping Ad Formats for Prime Video

Maria — Mon, 13 May 2024 14:41:36 +0000

Amazon Ads has announced the launch of an expanded suite of new interactive shopping ad formats for Prime Video, activated via remote controls for home devices, ahead of their official presentation on May 14 at Pier 36 in New York City. These formats go beyond QR codes, enabling viewers to connect with brands more easily […]

The post Amazon Ads Unveils Expanded Interactive Shopping Ad Formats for Prime Video first appeared on Adkomo.

Amazon Enhances Prime Video with New Shoppable, Ad-Supported Channel

Maria — Mon, 22 Apr 2024 08:04:59 +0000

Amazon has recently launched a shoppable, ad-supported channel within Prime Video and its Freevee streaming service, capitalizing on its innovative “shop the show” technology. This channel enables U.S. consumers to browse, shop, and interact with products they see on their TV screens, all through their mobile devices. It includes round-the-clock programming from popular figures and […]

The post Amazon Enhances Prime Video with New Shoppable, Ad-Supported Channel first appeared on Adkomo.

Microsoft is displaying Bing ads within Google Chrome.

Maria — Tue, 19 Mar 2024 15:29:01 +0000

Google Chrome users are being prompted to switch to Bing via pop-up ads from Microsoft. While browsing in Chrome, Windows users have been seeing advertisements for Microsoft’s Bing search engine and Bing AI. If users choose to accept these prompts, Microsoft automatically sets Bing as the new default search engine for Chrome instead of Google. […]

The post Microsoft is displaying Bing ads within Google Chrome. first appeared on Adkomo.

Google Ads now limits country-level location exclusions to 120 countries.

Maria — Tue, 12 Mar 2024 08:50:34 +0000

Google Ads has implemented a new restriction on country-level location exclusions, allowing advertisers to only exclude up to 120 entities. If the number of entities entered exceeds this limit, a warning notification will be issued. This change has been noted by PPC Sauce, a Google Ads marketing agency, as they have traditionally been able to […]

The post Google Ads now limits country-level location exclusions to 120 countries. first appeared on Adkomo.

Microsoft Simplifies Global Ads with New Tool

Maria — Mon, 11 Mar 2024 15:56:18 +0000

Microsoft has recently revealed their latest innovation, Feed Labels, which aims to simplify cross-border advertising for retailers. This new feature will be available starting in mid-March and is expected to be fully implemented by the end of the month. Through the use of Feed Labels, retailers can easily organize products from multiple feeds by grouping […]

The post Microsoft Simplifies Global Ads with New Tool first appeared on Adkomo.

Google Ads Introduces Conversational Experience for Faster, Easier Campaign Creation

Maria — Fri, 26 Jan 2024 16:21:35 +0000

Google has launched a new conversational experience for Google Ads that aims to simplify and streamline the process of creating search campaigns. This new feature, which is powered by Gemini, combines natural language processing and artificial intelligence to help advertisers generate text and assets for their campaigns, such as headlines, descriptions, keywords, and images. Key […]

The post Google Ads Introduces Conversational Experience for Faster, Easier Campaign Creation first appeared on Adkomo.

Disney expands ad tech capabilities with new shoppable ad format, Magic Words

Maria — Mon, 22 Jan 2024 12:42:21 +0000

Disney has announced a host of new advertising capabilities, including a new shoppable ad format, an expansion of its clean room offering, and new measurement partnerships. The company’s new Gateway Shop ad format allows viewers to send on-screen products to their second screen without interrupting their program. Disney says that Gateway Shop is the first […]

The post Disney expands ad tech capabilities with new shoppable ad format, Magic Words first appeared on Adkomo.