Google Ads Introduces AI-Powered Brand Recommendations for Enhanced Campaign Optimization

Google is launching a new set of AI-powered “Brand Recommendations” within the Recommendations page of Google Ads, aimed at helping advertisers optimize their awareness and consideration campaigns. This new feature provides tailored suggestions powered by artificial intelligence to enhance campaign performance.


The customized Brand Recommendations target awareness and consideration campaigns using cost-per-thousand (CPM) and cost-per-view (CPV) bidding strategies. These recommendations complement the existing performance suggestions for cost-per-action campaigns, offering advertisers a comprehensive suite of optimization options across the marketing funnel.


For brand marketers striving to stay competitive, these automated recommendations offer an accessible way to incorporate Google’s latest best practices regularly. By leveraging these insights, advertisers can improve their campaigns’ efficiency and effectiveness


Brand Recommendations analyze an advertiser’s Google Ads history, campaign settings, and industry trends to automatically identify ways to enhance brand campaign performance. The recommendations cover five main areas:

  • Ads and Assets: Suggestions may include adding bumper ads and using ideal video aspect ratios.
  • Bidding and Budgets: Recommendations might involve adjusting CPM/CPV bids and budgets for scheduled campaigns.
  • Keywords and Targeting: Tips could include opting into audience expansion and removing contextual targeting.
  • Measurement: Advertisers may be advised to link their YouTube account for more detailed reporting.
  • Full-Funnel Opportunities: Recommendations might suggest transitioning to a brand campaign for a more holistic approach.

These recommendations are customized for each advertiser and are regularly updated as Google’s AI systems discover new optimization opportunities.

Official Statement

“Adopting Brand Recommendations is part of a best practice to maximize the chances of brand campaign success,” Google stated in its announcement.


The new AI-driven Brand Recommendations utilize Google’s advanced AI capabilities to analyze advertisers’ unique situations and suggest relevant improvements for their brand marketing efforts on Google’s platforms. These insights aim to help marketers enhance their campaign performance and achieve better results.

Source: Search Engine Land

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