Mobile phones increasingly used in shops!

Mobile has changed consumer behaviour. A survey of 9,000 people from the US, UK, France, Germany, Australia, Singapore and India showed that two out of three shoppers use their mobile phones in-store, whether to use the app, compare prices, get reviews or buy online....

Zynga acquired by Take-Two!

What a move for Take-Two! ! Take-Two Interactive, the world-famous video game publisher, has acquired the mobile game manufacturer: Zynga. The cost of the deal is over 11 billion dollars. The producer of Grand Theft Auto and NBA 2K is expanding through the acquisition...

World ranking of the most downloaded apps in 2021

According to Apptopia, mobile app expert, TikTok, Instagram and Facebook were the top 3 most downloaded apps worldwide in all categories. In the category of the most downloaded games, Subway Surfers, Roblox and Bridge Race stand out from others of this category ....

TikTok offers marketing video tips!

TikTok has produced a series of "Made for TikTok" videos for marketers in which the app gives tips for creating quality content and helping to understand the key elements of marketing before you start. The app is already one of the most used apps and is diversifying...

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Japanese are the biggest spenders on mobile apps in 2021!

According to Sensor Tower, in 2021, the highest spending on mobile games and non-gaming apps was recorded in Japan with an average spend of $149, an 18% increase over the year. But this study excludes China as Google Play is not available in that country. This year,...

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Sportsbooking app downloads growth in September!

September 2021 can be considered as the best month for sports booking apps as the demand for the NFL season escalated. What helped sports betting apps skyrocket this season is the shift in regulation and the fact that more states have allowed mobile sports betting and...

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Every day mobile users spend 4 hours in apps!

How much time do you spend on your mobile every day? In general mobile users are spending an average of 4 hours of their time in apps daily. As stated in the Q3 2021 Mobile Pulse Top Apps and Games Rankings report users in Indonesia spend 5.5 hours on their phone...

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Mobile users prefer audio ads!

Do you prefere audio, video or in-app ads ? A study reported by AudioMob shows that 75% of mobile gamers prefer audio ads over other types of ads. 61% of gamers between the ages 18 and 24 years, listen to music whilst playing, 49% for the 24 to 34 year olds and 44%...

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