Messaging apps on the rise in 2021!

The number of users of messaging apps is expected to increase by 6% in 2021. The COVID-19 pandemic has led people to use more communication apps. According to eMarketer ¾ of internet users will be using messaging apps by 2024, which is much more than expected,...

2 billion downloads for Facebook-owned apps!

In 2020, Facebook-owned apps were downloaded almost 2 billion times. Although some studies show that TikTok was voted as the first app in terms of downloads in 2020, others show that Facebook-owned apps recorded many more downloads. Indeed, the TikTok app was...

Better marketing results when mobile ads match the content!

Do you watch ads when your are on your mobile device ? 63% of the customers watch ads while browsing and only 36% of them say that they do not watch the ad, so there is a large proportion who watch the ads; an interesting data for marketers. Mobile ads that match the...

IOS 15: Un problème pour les marketeurs ?

La protection de la vie privée est aujourd'hui sous le feu des projecteurs. En effet, les consommateurs sont de plus en plus préoccupés par la confidentialité de leurs données personnelles et certaines entreprises l'ont compris et ont mis en place des actions pour les...

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The impact of Apple’s ATT on Zynga

Today, let's talk about the impact of the Ad Tracking Transparency (ATT) of Apple on Zynga, an American social game developer. The company is currently in rapid growth, here are some significant figures: 59% increase in revenues over the previous year: 720 million...

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More privacy for teens

Let's talk about teens privacy... #TikTok #Google With data security at the forefront of the news, Google and TikTok have decided to reassure parents of electronic device users and have set up measures to protect these young internet users. Google has introduced...

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Le choix d’un bon outil emailing

Vous souhaitez envoyer une newsletter, créer un message de bienvenu ou encore informer les internautes sur votre business mais vous ne savez pas quel logiciel utiliser? Cet article vous explique comment choisir votre logiciel de gestion d'emailing et quels sont les...

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July was another successful month for gaming apps!

Last month, the top 10 gaming apps on the App Store and Google Play have reached over 206 million downloads. Since May, game downloads remain in the same dynamic despite the relaxation of the curfew. And it is the game Trading Mater 3D that is in the first position...

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Consumer spending on video and photo apps increased by 34%

What’s new in the apps business today? Consumer spending on video and photo apps increased by 34% in the second trimester of 2021 compared to the same period of 2020 and rose from 342 million to 457 million. Twitch continues its growth... While YouTube usually holds...

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