by Audrey Lottillier | Jul 30, 2021 | Emailing advertising
Parlons aujourd’hui d’une règle à respecter en emailing pour une campagne réussie: le ratio texte/image. Selon les experts marketing, dans un emailing, le ratio parfait correspond à 60% de texte contre 40% d’image. Le non-respect de cette règle...
by Audrey Lottillier | Jul 21, 2021 | Emailing advertising
What is a landing page ? A landing page is a website page that aims to convert a visitor into a lead. It is a marketing tool that has become very important for gathering information or obtaining new customers; it helps reinforce the key stages of the customer path....
by Audrey Lottillier | Jul 7, 2021 | Emailing advertising
Your email is ready but you don’t know when to send it? Whether in B2B or B2C, in order to optimise the performance of your emailing campaign (click-through rate, open rate, etc.), it is necessary to choose the right time to send your emails. We give you some...
by Audrey Lottillier | Jun 30, 2021 | Emailing advertising
Because we all need to be up to date on our definitions, we’re sharing with you Hubspot’s glossary of the essential terms in email marketing: Hubspot...
by Audrey Lottillier | Jun 23, 2021 | Emailing advertising
There are various marketing actions today to reach customers, emailing is the most effective practice in marketing; almost 9 out of 10 marketers use emailing to deliver content. In 2019, more than 293.6 billion emails were sent and received daily and this figure is...
