by Audrey Lottillier | Dec 10, 2021 | Mobile advertising
Some apps have realised the value of stories, such as the Tele2 app which launched Teletronia, its first in-story game, which increased the amount of time users spent in the app. A success because the average user played 2.5 games and over 300,000 unique users played...
by Audrey Lottillier | Nov 12, 2021 | Mobile app
According to Sensor Tower data, $4.6 billion was spent by Europeans users on apps on both stores in Q3 2021, a rise of 21%. European spending reached $33.7 billion and represent 13.6% of global mobile app revenues in Q3 2021. The App store accounted for the most...
by Audrey Lottillier | Oct 15, 2021 | Mobile advertising
Do you prefere audio, video or in-app ads ? A study reported by AudioMob shows that 75% of mobile gamers prefer audio ads over other types of ads. 61% of gamers between the ages 18 and 24 years, listen to music whilst playing, 49% for the 24 to 34 year olds and 44%...
by Audrey Lottillier | Oct 14, 2021 | Mobile app
Are you an expert of ecommerce apps? In Q4 2020, mobile user spending on ecommerce apps grew by 55% and continues expanding this year. In 2021, e-commerce app downloads are still thriving by a noticeable rise of 55% on Android and 32% on iOS. The holiday season is a...
by Audrey Lottillier | Oct 7, 2021 | Mobile app
Following this week with few information about apps trends… As stated by App Annie, consumers have spent over $34 billion on in-app subscriptions and in-game purchases in Q3 2021. Although life has started to return to normal thereafter the covid restrictions...
