by Audrey Lottillier | Jul 23, 2021 | Mobile app
The mobile games economy is still growing. In fact, consumers spent more than $7.3 billion in June 2021 on the two app download platforms Apple Store and Google Play, an increase of 10% compared to May. China and the US correspond to the two largest mobile game...
by Audrey Lottillier | Jul 9, 2021 | Mobile app
Closing this week with some lifestyle app data! Today we’ll talk about the 30% increase in user spending on lifestyle apps this first quarter 2021, which represents $300 million. Since 2018, this vertical was growing at 50% per year, but we saw a huge increase...
by Audrey Lottillier | Jul 6, 2021 | Mobile advertising
Since the arrival of iOS 14.5 almost 3 months ago, Marketers were worried about the figures regarding user consent for ad tracking. But in the end, the numbers are turning out to be much better than anyone expected, and even encouraging, as we seem to be seeing an...
by Audrey Lottillier | Jun 28, 2021 | Mobile app
After gaming, food and finance apps, today we talk about the incredible growth of travel apps. The travel economy has been heavily impacted by Covid-19 due to restrictions announced by various countries but since the easing of measures, it is soaring again. Indeed,...
by Audrey Lottillier | Jun 25, 2021 | Mobile app
According to App Annie data, game app downloads increased by 30% in the first quarter of 2021 compared to before the pandemic and app spending increased by 40%. The covid-19 pandemic has therefore favoured the growth of gaming applications; consumers have found new...
