by Audrey Lottillier | May 3, 2022 | Mobile app
Today, consumers are increasingly turning to sustainable consumption practices. Between March 2021 and February 2022, European food waste apps saw an increase of 14 million users on Android essentially a 36% growth. If we take into account downloads on iOS, this would...
by Audrey Lottillier | Apr 29, 2022 | Mobile app
12 billion dollars, that’s the advertising revenue that TikTok hopes to reach in 2022, which is triple compared to 2021. Indeed, the social app has almost doubled its advertising tools last year and will record 1.5 billion monthly active users this year....
by Audrey Lottillier | Dec 10, 2021 | Mobile advertising
Some apps have realised the value of stories, such as the Tele2 app which launched Teletronia, its first in-story game, which increased the amount of time users spent in the app. A success because the average user played 2.5 games and over 300,000 unique users played...
by Audrey Lottillier | Nov 12, 2021 | Mobile app
According to Sensor Tower data, $4.6 billion was spent by Europeans users on apps on both stores in Q3 2021, a rise of 21%. European spending reached $33.7 billion and represent 13.6% of global mobile app revenues in Q3 2021. The App store accounted for the most...
by Audrey Lottillier | Oct 15, 2021 | Mobile advertising
Do you prefere audio, video or in-app ads ? A study reported by AudioMob shows that 75% of mobile gamers prefer audio ads over other types of ads. 61% of gamers between the ages 18 and 24 years, listen to music whilst playing, 49% for the 24 to 34 year olds and 44%...
