Mobile App Advertising | Adkomo

Google Lens Now Offers Tailored Search Results for In-Store Shoppers

Maria — Tue, 26 Nov 2024 16:45:37 +0000

Google Lens has introduced a new feature that enhances the in-person shopping experience by providing search results customized to the store a shopper is visiting. Announced on Tuesday, this update aims to combine the best of in-store and online shopping. Key Features Store-Specific Results: Shoppers can take a picture of an item with Google Lens […]

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Google Ads Introduces Conversational Experience for Faster, Easier Campaign Creation

Maria — Fri, 26 Jan 2024 16:21:35 +0000

Google has launched a new conversational experience for Google Ads that aims to simplify and streamline the process of creating search campaigns. This new feature, which is powered by Gemini, combines natural language processing and artificial intelligence to help advertisers generate text and assets for their campaigns, such as headlines, descriptions, keywords, and images. Key […]

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Decoding VTA vs CTA

Maria — Mon, 18 Dec 2023 14:41:37 +0000

In the vast landscape of digital and mobile advertising, understanding user behavior and the impact of advertising efforts is crucial. Attribution, the process of assigning value to various user actions or touch points contributing to a desired outcome, serves as the compass guiding advertisers and publishers through the complexities of the digital realm. In this […]

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Navigating the Surging Tide: A Deep Dive into France’s Thriving Mobile App Market Trends of 2023

Maria — Tue, 05 Dec 2023 14:27:32 +0000

Mobile gaming app installations among French users have experienced a noteworthy surge of 17% in 2023, showcasing the dynamism of France’s thriving app ecosystem. As the driving force behind Europe’s mobile revolution, France boasts over 76% of its population actively using smartphones, contributing to a projected market exceeding $7.3 billion by 2027, according to insights […]

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Mastering Black Friday: Strategies for Highly Efficient Ad Campaigns

Maria — Fri, 17 Nov 2023 15:21:58 +0000

As the Black Friday frenzy looms, businesses are gearing up for one of the most significant shopping events of the year. Success during this period hinges on a well-crafted and efficient advertising strategy. In this comprehensive guide, we’ll delve into actionable tips and additional insights to ensure your Black Friday ad campaigns not only stand […]

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Understanding ROAS and ROI in Mobile App Advertising: Measurement and Optimization Strategies

Maria — Fri, 17 Nov 2023 15:14:54 +0000

In the fiercely competitive landscape of mobile app advertising, it’s essential to employ data-driven strategies to maximize returns on your advertising investments. Return on Advertising Spend (ROAS) is a pivotal metric that can help mobile app marketers achieve this goal. This article will provide a detailed understanding of ROAS, how to measure it, and its […]

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Unveiling Unmatched Player Loyalty Among RPG Gamers: The Power of Ads in Mobile Game Installations

Maria — Tue, 07 Nov 2023 09:15:07 +0000

Unlocking the Secrets of Player Loyalty in Mobile Gaming: A Genre Analysis When it comes to the world of mobile gaming, player loyalty is a coveted treasure. Developers and publishers constantly seek ways to engage, retain, and satisfy their player base. While various genres vie for the spotlight in this competitive landscape, a recent analysis […]

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Unlocking the Magic of Halloween: Elevate Your Affiliate Marketing for 2023

Maria — Fri, 20 Oct 2023 11:58:36 +0000

The world of affiliate marketing is a dynamic landscape where adaptability and innovation reign supreme. In 2023, affiliate marketers face a fresh challenge – how to captivate their audience in increasingly competitive digital spaces. What better way to infuse life into your affiliate marketing campaigns than by harnessing the creativity and excitement of Halloween? Halloween, […]

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Mobile Gaming Provides Stress Relief and Benefits Mental Well-being, Says “Power of Play 2023” Report

Maria — Mon, 16 Oct 2023 13:54:18 +0000

In-Depth A recent report, “Power of Play 2023”, released by the Entertainment Software Association (ESA), highlights the multifaceted advantages of gaming that extend beyond mere entertainment. The report’s findings reveal the positive impact of gaming on mental well-being, and the ability of gaming to serve as a stress-reliever that transcends age, location, and cultural background. […]

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Mobile Ad Budgets Increased by 65% for Majority of Companies

Maria — Fri, 29 Sep 2023 13:05:00 +0000

The world of mobile app marketing is experiencing a remarkable upswing in performance, cutting across industries. As of 2023, a staggering 64.7% of companies worldwide have chosen to increase their mobile advertising budgets compared to the previous year. For businesses in the United Kingdom, this percentage spiked even higher, reaching 67%, accompanied by an impressive […]

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