Limit Ad Tracking (LAT)
Limit Ad Tracking (LAT) is a privacy feature introduced by Apple for iOS devices starting from iOS 10 in 2016. It provides users with the option to opt-out of personalized advertising by preventing app developers and marketers from tracking their device-specific Identifier for Advertising (IDFA). When LAT is enabled, the IDFA is obscured, and attribution […]
LiveOps
LiveOps, or live operations, refers to the continuous updates, improvements, and adjustments made to a game without the need for releasing a new version. It’s a strategy commonly used in gaming to keep players engaged and retained. By regularly introducing fresh content and updates, developers ensure that the game remains dynamic and appealing to the […]
Match-Three Games
Match-three games, also referred to as tile-matching games, stand as a beloved genre in the realm of mobile gaming. Players immerse themselves in rearranging tiles on a puzzle board to align three or more identical symbols, creating an addictively satisfying experience that has captivated audiences for years.
Mediation Platform
Mediation platforms streamline the access to various ad networks by consolidating them into a single software development kit (SDK). Through sophisticated optimization algorithms, these platforms assess each ad request and route it to the ad network offering the highest CPM. This approach enables app developers to efficiently monetize their ad inventory by leveraging multiple demand […]
Meta Games
In mobile gaming, “meta” encompasses the strategies, mechanics, and gameplay patterns that players commonly employ to progress within a game. These tactics extend beyond the game’s basic rules and evolve through player interactions and community discussions. The meta influences how players approach challenges, achieve goals, and compete with others, shaping the overall gaming experience.
Mid-Core Games
Mid-core games strike a balance between casual and hardcore gaming experiences, offering increased complexity and requiring skill and strategy to progress. These games often feature multiplayer modes, side quests, and resource management elements, providing deeper gameplay experiences than casual games while remaining accessible to a broad audience.
MMO Games
MMO games, or massive multiplayer online games, are immersive virtual environments that enable a large number of players to engage in gameplay simultaneously. These games foster interaction and collaboration among players from diverse regions as they work together to achieve missions and goals within the game world.
MMORPG
MMORPG, short for massively multiplayer online role-playing games, is a genre of online video games that allows a large number of players to participate simultaneously in a shared virtual world. Players take on distinct roles within the game’s expansive universe, collaborating with others to complete quests, explore, and develop their characters.
Mobile Ad Fraud
Mobile ad fraud encompasses a variety of deceptive practices used by cybercriminals to exploit mobile advertising technology and siphon advertising budgets. These activities involve generating fake impressions, clicks, and installs through methods like click spamming, click injection, and SDK spoofing. Perpetrators artificially inflate ad metrics to profit from ad spending.
Mobile ad viewability
Mobile ad viewability is a pivotal metric in mobile advertising, indicating the percentage of impressions that meet predefined industry standards for being seen by users for a minimum duration. This metric is crucial for advertisers as it allows them to evaluate the effectiveness and quality of their ad campaigns. Particularly for brand advertisers, mobile ad […]