Latest News
At Adkomo, we share perspectives on performance marketing to help you navigate the digital landscape. Our blog features industry updates, case studies, and insights designed to inform, inspire, and support your growth.
Boosting Mobile User Acquisition for Fintech Apps: Essential Tips and Strategies
Most fintech apps burn cash on the wrong users. Discover the 5 acquisition tactics that actually deliver a 3:1 LTV:CAC ratio.
Best Strategies for Acquiring App Installs for Fintech
Do you know that fintech apps face increasing competition, with strong emphasis placed on trust and compliance? This comprehensive guide will present the best strategies for acquiring app installs while
The Perfect Mix Strategy for Media Buying in Lead Generation
The Perfect Mix Strategy for Media Buying in Lead Generation Introduction In today’s digital landscape, lead generation is more competitive than ever. Businesses must deploy a multichannel media buying strategy
What is a Good Lead for Adkomo?
A good lead goes beyond being just a name in a database; it represents a potential customer who has shown real interest in the product or service offered by our
Mobile Ad Creative Specifications: A Practical Guide for Success
In the dynamic world of B2B marketing, where user attention is fleeting and competition is fierce, mobile advertising has become a powerful tool to capture audiences and drive business results.
Driving down costs and maximizing leads: The power of landing page optimization
Imagine this: you’re running a high-stakes digital marketing campaign. Your ads are performing well, traffic is flowing in, but something just isn’t clicking. Visitors land on your page, only to
How Clay’s AI-Powered Sales Platform Is Revolutionizing Lead Generation
Sales can feel overwhelming—balancing numerous tools, analyzing data, and perfecting outreach messages can leave teams stretched thin. What if there was a solution to streamline these processes and let you
AI startup Dappier introduces interactive ads to boost publisher revenue
Dappier, an AI startup focused on helping publishers monetize their content, is venturing into advertising with a new approach to banner ads—making them interactive. By embedding its AI-powered chatbot, Ask
Reddit Launches New Tools for Tracking Trends and Advertising AMAs
Reddit has unveiled new tools designed to help marketers better understand the platform and boost user engagement. New Tools for Trend Tracking and AMA Ads Reddit’s first new feature, Reddit
Key Email Marketing developments for 2025: What marketers should expect
Email marketing continues to evolve, and while 2025 is bound to bring new challenges, the groundwork laid in 2024 has already reshaped strategies. Let’s explore the major shifts that marketers
Google Lens Now Offers Tailored Search Results for In-Store Shoppers
Google Lens has introduced a new feature that enhances the in-person shopping experience by providing search results customized to the store a shopper is visiting. Announced on Tuesday, this update
Apple Expands Advertising Reach by Selling News Ads Directly
Apple has taken a significant step in its advertising strategy, moving away from third-party vendors and beginning to sell ad space on its Apple News platform directly. The company is
