Latest News
At Adkomo, we share perspectives on performance marketing to help you navigate the digital landscape. Our blog features industry updates, case studies, and insights designed to inform, inspire, and support your growth.
AI startup Dappier introduces interactive ads to boost publisher revenue
Dappier, an AI startup focused on helping publishers monetize their content, is venturing into advertising with a new approach to banner ads—making them interactive. By embedding its AI-powered chatbot, Ask
How App Marketers Can Ace Their Strategy at Roland Garros 2023 ?
With Roland Garros just around the corner, a major Tennis event that attracts millions of passionate fans from all over the world, it’s time for app developers to seize this
Microsoft Unveils Innovative Platform to Accelerate Retail Media Networks for Brands
Google Ads has implemented a new restriction on country-level location exclusions, allowing advertisers to only exclude up to 120 entities. If the number of entities entered exceeds this limit, a
Google Business Profile Websites Now Directly Linked to Google Maps
Websites created and hosted through Google Business Profiles will now be redirected to the corresponding listing on Google Maps. This decision was previously announced by Google in January, with the
Navigating the Surging Tide: A Deep Dive into France’s Thriving Mobile App Market Trends of 2023
Mobile gaming app installations among French users have experienced a noteworthy surge of 17% in 2023, showcasing the dynamism of France’s thriving app ecosystem. As the driving force behind Europe’s
Google AI Overviews Ads Now Appearing in Mobile Search Results
Google has started incorporating ads into its AI Overviews, a feature launched in the U.S. last month. While initial examples were rare, sightings of these ads are now being reported
YouTube Unveils Powerful Tools for Brands & Creators: Shop, Connect, Create Like Never Before
Get ready to unlock new levels of engagement, sales, and content creation with YouTube’s latest features: 1. Shop Live with Product Tagging: Effortless shopping experience: Tag products directly in live streams,
How to track conversion on MMP
Are you looking to boost user acquisition and track conversions for your mobile app? Look no further than Mobile Measurement Partners (MMP)! In this blog post, we will guide you
Meta Introduces Video Capability for Catalog Product Ads
Meta is enhancing its Catalog Product Ads by incorporating automated video options, expanding the ways advertisers can showcase their products. Overview of Catalog Product Ads Formerly known as Dynamic Ads,
Meet Adkomo at AFFILIATE WORLD EUROPE 2022!
Last February, our team went to Dubai for the Affiliate World Global to meet our partners but also to continue to develop our international network. In July 2022, our team
Affiliate World Bangkok 2023
Exciting News! We are thrilled to announce that our Head of Web Affiliation, Rania Mekouar, will be representing Adkomo at the Affiliate World Bangkok event this year! Event Details: Affiliate
The Importance of Easter for Marketers
As the Easter holiday approaches, adtech companies have an opportunity to leverage the season’s spirit and connect with their clients. Easter presents a chance to showcase adtech’s innovative capabilities and