Native Ads
Native ads represent a form of paid media that seamlessly integrates into the content of the platform where it appears. These ads harmonize with the format, appearance, and editorial style of the host platform, often taking on the guise of articles, videos, or editorials. Renowned for their unobtrusive nature, native ads are a favored choice […]
Native Advertising
A form of paid advertising where the ad matches the look, feel, and function of the media format in which it appears, blending seamlessly with organic content.
Native Video
Video content created specifically for social media platforms, optimized to match the native format and user behavior of each platform.
Negative Keywords
Keywords used in digital advertising to prevent ads from appearing for specific search queries, ensuring that ads only show up for relevant searches.
Net Promoter Score (NPS)
A metric used to measure customer loyalty by asking how likely customers are to recommend a company, product, or service to others on a scale of 0 to 10.
News Feed Ads
Advertisements that appear directly within the news feed of social media platforms like Facebook, Instagram, or LinkedIn, resembling regular posts but labeled as “Sponsored.”
Niche Marketing
A targeted marketing strategy focused on a specific, well-defined segment of the market, catering to specialized needs or interests.
Offerwall Ads
Offerwall ads are a type of ad format that offers users incentives, such as in-app credits or exclusive items, in exchange for engaging with the ads. This approach promotes user engagement and conversions in a non-intrusive and enjoyable manner.
Organic Installs
Organic installs denote app downloads that happen without direct marketing efforts through paid or owned media campaigns. They typically stem from activities like search engine optimization, app store optimization, or word-of-mouth referrals. Although these activities may involve costs, they’re not classified as paid advertising. Organic installs are vital for app developers since organic users tend […]
OTT
OTT marketing encompasses strategies and tactics tailored for Over-The-Top (OTT) platforms, which deliver video, audio, and other media content over the internet, bypassing traditional broadcast or cable TV channels. These platforms include popular streaming services like Netflix, Hulu, Amazon Prime Video, and Disney+, as well as streaming devices such as Roku, Apple TV, and Chromecast.