Weekly Active Users (WAU)
The number of unique users who interact with an app or platform at least once a week, used as a measure of user engagement and retention. This metric is especially useful for apps or platforms where weekly usage patterns are more meaningful than daily ones, providing insight into medium-term user retention and overall product health.
Whitelisting
A process where specific websites or domains are approved for ad placements, ensuring that ads are only shown on trusted and brand-safe sites.
Word Games
Word games encompass a diverse range of gaming apps that involve various styles and concepts. These may include activities like unscrambling anagrams, solving crossword puzzles, and engaging in other word-related challenges. These games typically offer straightforward gameplay mechanics, requiring players to construct and unlock words using different strategies and approaches.
Word of Mouth (WOM)
An organic form of marketing where satisfied customers share positive experiences with a brand, product, or service, leading to increased awareness and sales.