User Acquisition
User acquisition (UA) refers to the strategic process of acquiring new users for a mobile app or platform through targeted marketing efforts. The primary goal of user acquisition is to attract users in a cost-effective manner, ensuring that the cost of acquiring each user is justified by their lifetime value or the average revenue generated […]
User Level Attribution
User-level attribution plays a critical role in developing successful monetization strategies for mobile apps. It enables app developers to discern the percentage of users acquired from their other apps or games, as well as pinpoint the most efficient acquisition channels. By harnessing attribution data, mobile marketers can make informed decisions to fine-tune their marketing budgets […]
User Segmentation
User segmentation is the practice of categorizing an app’s user base according to shared characteristics, facilitating more insightful analysis. By segmenting users, developers can tailor experiences and apply diverse monetization approaches to each group. Typical segmentation methods encompass demographics, geography, and engagement metrics. Advanced strategies like targeted campaigns and waterfall segmentation empower developers to focus […]
vCPM
vCPM, or Viewable Cost Per Mille, is a pricing model that charges advertisers based on the number of times their ad is viewed by users. Unlike traditional CPM (Cost Per Mille) where advertisers pay for ad placements regardless of whether they are seen, vCPM focuses on verified impressions where ads are sufficiently visible to users […]
View-through attribution
View-through attribution, also referred to as impression tracking, is a digital advertising model that credits a conversion, such as an app install, to a prior ad view. It enables advertisers to attribute a conversion to a particular ad campaign, even if the user didn’t interact by clicking the ad. This model recognizes that ad impressions […]
Viewability Rate
The viewability rate signifies the proportion of time an ad was visible and viewable to potential customers. It calculates the percentage of measurable impressions within a mobile app that met the criteria for viewability. For an ad to be considered viewable, it must occupy at least 50% of the user’s screen for a specified duration […]
Waterfall Model
An ad delivery model where ad networks are sequentially prioritized to fill ad inventory based on pre-set criteria like eCPM, often resulting in higher yield.
Wearable Advertising
Marketing messages delivered through wearable technology, such as smartwatches and fitness trackers, often via notifications or branded apps.
Web Beacon
A small, invisible graphic image used to monitor user behaviour and gather data, similar to a tracking pixel.
Web Traffic
The total number of visitors and page views a website receives, often segmented by source, to evaluate the effectiveness of marketing campaigns.