Meta Introduces Video Capability for Catalog Product Ads
Meta is enhancing its Catalog Product Ads by incorporating automated video options, expanding the ways advertisers can showcase their products. Overview of Catalog Product Ads Formerly known as Dynamic Ads, Catalog Product Ads allow advertisers to upload their entire product catalog into Meta’s system. Meta then uses this data to display the most relevant products […]
The Importance of Easter for Marketers
As the Easter holiday approaches, adtech companies have an opportunity to leverage the season’s spirit and connect with their clients. Easter presents a chance to showcase adtech’s innovative capabilities and generate engaging campaigns that align with the holiday’s themes. Easter typically represents a time of renewal, rejuvenation, and rebirth. As such, adtech companies can […]
Amazon Ads Unveils Expanded Interactive Shopping Ad Formats for Prime Video
Amazon Ads has announced the launch of an expanded suite of new interactive shopping ad formats for Prime Video, activated via remote controls for home devices, ahead of their official presentation on May 14 at Pier 36 in New York City. These formats go beyond QR codes, enabling viewers to connect with brands more easily […]
UK Publishers Join Forces for Cookieless Targeting and Measurement Technology Test
Prominent UK publishers, including The Guardian, The Independent, Bauer, and Haymarket, are collaborating to conduct an extensive test of privacy-enhancing technology (PET) for ‘post-cookie’ advertising. As members of the UK Association of Online Publishers (AOP), these brands are partnering with Publicis Media on this initiative, which aims to evaluate the effectiveness of Anonymised, a PET designed for cookieless targeting […]
Apple’s $19 Billion Bet: Why ‘Apple Search’ Isn’t Challenging Google
Reports of an “Apple Search” rivaling Google have been quashed, as Apple asserts that its existing deal with Google better serves its users. Eddy Cue, Apple’s Senior Vice President of Services, is set to testify in a federal antitrust trial, affirming that “Apple Search” is not on the horizon due to the effectiveness of its […]
Amazon Expands Sponsored Product Ads to Third-Party Apps and Sites, Adding Pinterest and BuzzFeed to Partners
In a move to enhance its advertising offerings, Amazon is extending its cost-per-click Sponsored Products ads to encompass select third-party apps and websites. This expansion offers advertisers the opportunity to showcase their content on partner platforms, including prominent names like Pinterest, BuzzFeed, Hearst Newspapers, and brands under Raptive and Ziff Davis, such as Mashable and Lifehacker. The […]
Mastering Web User Acquisition with Adkomo User Acquisition team
Episode 3 : Adkomo Convert @ : Maximizing Conversions: Unveiling the Secrets of Adkomo Convert – Your Ultimate Partner for Optimized Lead Acquisition Hey there! In our most recent post, we introduced you to the world of Adkomo and our 3 core business units that are revolutionizing the digital advertising industry. Today, we’re […]
Unveiling the Adkomo Lead Generation solution: Your Next-Level Solution for Lead Generation
Episode 4 : Adkomo Marketplace: Unlocking Growth with Adkomo Lead Exchange – The Innovative Leads Marketplace Hey there! In our last post, we introduced Adkomo and our 3 core business units that are driving innovation in the digital advertising landscape. Ultimately, we are introducing our 3rd Business Unit: Adkomo Marketplace, our innovative Lead Exchange platform […]
Reddit Launches New Tools for Tracking Trends and Advertising AMAs
Reddit has unveiled new tools designed to help marketers better understand the platform and boost user engagement. New Tools for Trend Tracking and AMA Ads Reddit’s first new feature, Reddit Pro Trends, is a free tool that allows marketers to track trends and communities in real time by analyzing keywords and phrases in discussions. Additionally, […]
Amazon Enhances Advertising Suite with New Data Clean Room and AI Image Generator
Amazon’s annual UnBoxed conference brought forth a series of advertising products, including a data clean room designed for publishers and an artificial intelligence (AI) image generator to enhance campaign assets. In addition, new campaign management features are on the horizon for Amazon’s DSP, Amazon Marketing Cloud (AMC), and the Amazon Ads API. A cross-channel media […]