Reddit Launches New Tools for Tracking Trends and Advertising AMAs
Reddit has unveiled new tools designed to help marketers better understand the platform and boost user engagement. New Tools for Trend Tracking and AMA Ads Reddit’s first new feature, Reddit Pro Trends, is a free tool that allows marketers to track trends and communities in real time by analyzing keywords and phrases in discussions. Additionally, […]
The Importance of A/B Testing in Optimizing Campaigns
In today’s blog post we’re exploring a crucial tactic in the marketing arsenal: A/B testing. If you’ve ever wondered how to fine-tune your campaigns for maximum impact, stick around. We’ve got insights, examples, and tips to help you harness the power of A/B testing. What is A/B Testing? A/B testing, also known as split testing, […]
Meta Introduces Video Capability for Catalog Product Ads
Meta is enhancing its Catalog Product Ads by incorporating automated video options, expanding the ways advertisers can showcase their products. Overview of Catalog Product Ads Formerly known as Dynamic Ads, Catalog Product Ads allow advertisers to upload their entire product catalog into Meta’s system. Meta then uses this data to display the most relevant products […]
Amazon Ads Unveils Expanded Interactive Shopping Ad Formats for Prime Video
Amazon Ads has announced the launch of an expanded suite of new interactive shopping ad formats for Prime Video, activated via remote controls for home devices, ahead of their official presentation on May 14 at Pier 36 in New York City. These formats go beyond QR codes, enabling viewers to connect with brands more easily […]
Amazon Enhances Prime Video with New Shoppable, Ad-Supported Channel
Amazon has recently launched a shoppable, ad-supported channel within Prime Video and its Freevee streaming service, capitalizing on its innovative “shop the show” technology. This channel enables U.S. consumers to browse, shop, and interact with products they see on their TV screens, all through their mobile devices. It includes round-the-clock programming from popular figures and […]
Microsoft is displaying Bing ads within Google Chrome.
Google Chrome users are being prompted to switch to Bing via pop-up ads from Microsoft. While browsing in Chrome, Windows users have been seeing advertisements for Microsoft’s Bing search engine and Bing AI. If users choose to accept these prompts, Microsoft automatically sets Bing as the new default search engine for Chrome instead of Google. […]
Google Ads now limits country-level location exclusions to 120 countries.
Google Ads has implemented a new restriction on country-level location exclusions, allowing advertisers to only exclude up to 120 entities. If the number of entities entered exceeds this limit, a warning notification will be issued. This change has been noted by PPC Sauce, a Google Ads marketing agency, as they have traditionally been able to […]
Microsoft Simplifies Global Ads with New Tool
Microsoft has recently revealed their latest innovation, Feed Labels, which aims to simplify cross-border advertising for retailers. This new feature will be available starting in mid-March and is expected to be fully implemented by the end of the month. Through the use of Feed Labels, retailers can easily organize products from multiple feeds by grouping […]
Google Ads Introduces Conversational Experience for Faster, Easier Campaign Creation
Google has launched a new conversational experience for Google Ads that aims to simplify and streamline the process of creating search campaigns. This new feature, which is powered by Gemini, combines natural language processing and artificial intelligence to help advertisers generate text and assets for their campaigns, such as headlines, descriptions, keywords, and images. Key […]
Disney expands ad tech capabilities with new shoppable ad format, Magic Words
Disney has announced a host of new advertising capabilities, including a new shoppable ad format, an expansion of its clean room offering, and new measurement partnerships. The company’s new Gateway Shop ad format allows viewers to send on-screen products to their second screen without interrupting their program. Disney says that Gateway Shop is the first […]