Facebook’s New Link History Feature: Tracking Your Web Browsing for Targeted Ads
Facebook has recently introduced a new feature called “Link History,” which tracks the websites you visit on the Facebook mobile browser and stores this data for targeted advertising purposes. While users have the option to opt out of this tracking, the feature is enabled by default. This move has raised concerns among privacy advocates and […]
Decoding VTA vs CTA
In the vast landscape of digital and mobile advertising, understanding user behavior and the impact of advertising efforts is crucial. Attribution, the process of assigning value to various user actions or touch points contributing to a desired outcome, serves as the compass guiding advertisers and publishers through the complexities of the digital realm. In this […]
Going Beyond Cookie-Cutter Campaigns: How Personalization Can Elevate Your Holiday Marketing Strategy
The holiday season is a time when businesses amp up their marketing efforts to capture the attention and wallets of consumers. However, in a sea of generic holiday campaigns, it can be a challenge to stand out from the crowd. That’s where personalization comes in. By tailoring your marketing strategy to the individual needs and […]
Mastering Black Friday: Strategies for Highly Efficient Ad Campaigns
As the Black Friday frenzy looms, businesses are gearing up for one of the most significant shopping events of the year. Success during this period hinges on a well-crafted and efficient advertising strategy. In this comprehensive guide, we’ll delve into actionable tips and additional insights to ensure your Black Friday ad campaigns not only stand […]
Meta Platforms Inc. Responds to European Data Regulations with Ad-Free Subscription Services
Meta Platforms Inc. is introducing ad-free access to Facebook and Instagram in Europe through a subscription model as a response to increasing data protection regulations. Starting in November, users will have the option to subscribe to these social media platforms for €9.99 ($10.57) per month on the web or €12.99 per month through Apple Inc.’s […]
Amazon Enhances Advertising Suite with New Data Clean Room and AI Image Generator
Amazon’s annual UnBoxed conference brought forth a series of advertising products, including a data clean room designed for publishers and an artificial intelligence (AI) image generator to enhance campaign assets. In addition, new campaign management features are on the horizon for Amazon’s DSP, Amazon Marketing Cloud (AMC), and the Amazon Ads API. A cross-channel media […]
Unlocking the Magic of Halloween: Elevate Your Affiliate Marketing for 2023
The world of affiliate marketing is a dynamic landscape where adaptability and innovation reign supreme. In 2023, affiliate marketers face a fresh challenge – how to captivate their audience in increasingly competitive digital spaces. What better way to infuse life into your affiliate marketing campaigns than by harnessing the creativity and excitement of Halloween? Halloween, […]
Apple’s $19 Billion Bet: Why ‘Apple Search’ Isn’t Challenging Google
Reports of an “Apple Search” rivaling Google have been quashed, as Apple asserts that its existing deal with Google better serves its users. Eddy Cue, Apple’s Senior Vice President of Services, is set to testify in a federal antitrust trial, affirming that “Apple Search” is not on the horizon due to the effectiveness of its […]
Download the guide: “Master Native Advertising with Adkomo”
In today’s fast-paced digital landscape, advertising has evolved into a multifaceted ecosystem, with myriad strategies and platforms to choose from. Among these, native advertising stands out as a powerful tool for lead generation advertisers looking to tap into a vast pool of potential customers. At Adkomo, we understand the significance of native advertising in the […]
UK Publishers Join Forces for Cookieless Targeting and Measurement Technology Test
Prominent UK publishers, including The Guardian, The Independent, Bauer, and Haymarket, are collaborating to conduct an extensive test of privacy-enhancing technology (PET) for ‘post-cookie’ advertising. As members of the UK Association of Online Publishers (AOP), these brands are partnering with Publicis Media on this initiative, which aims to evaluate the effectiveness of Anonymised, a PET designed for cookieless targeting […]