Sellers.json
The sellers.json standard, developed by the Interactive Advertising Bureau (IAB), serves as a tool for digital advertising buyers to identify entities participating in the selling process. It offers insights into the identity of publishers, empowering buyers to validate the entities engaged in digital advertising opportunities. Through access to the published sellers.json file, authorized buyers can […]
Session
An app session refers to a period during which a user actively engages with an app or website. It serves as a metric to track user interaction and provides insights into usage patterns and engagement levels.
Simulation Games
Simulation games, often referred to as “sims,” replicate real-world activities within a virtual environment. These games aim to simulate various scenarios, such as running a business, managing a city, or engaging in professional activities like flying an airplane or performing surgery. Simulation games provide players with an immersive experience and often focus on teaching new […]
SKAdNetwork (SKAN)
SKAdNetwork (SKAN) is an Apple framework crafted to gauge conversion rates for mobile app install campaigns while safeguarding user privacy. It functions on an aggregated level, preserving user anonymity and abstaining from disclosing detailed per-device data. SKAdNetwork empowers ad networks and advertisers to assess their ad performance without divulging individual user or device information. Its […]
Soft Launch
Soft launching an app entails releasing it in a test market prior to its official launch in the intended market. This approach enables developers to assess their marketing strategies and address any potential issues before the full-scale launch. Soft launches serve as valuable opportunities for companies to refine their marketing efforts and optimize user acquisition […]
Subscription Apps
Subscription apps are those that necessitate users to pay a recurring monthly fee to unlock premium features or access exclusive content.
Supply-Side Platform (SSP)
A Supply-Side Platform (SSP) facilitates the sale and management of ad inventory for publishers across various ad exchanges, ad networks, and demand-side platforms (DSPs). By automating the process of selling ad space on websites and apps, SSPs enable publishers to efficiently monetize their inventory and generate revenue. SSPs streamline the selling process, eliminating manual management […]
Suppression List
A suppression list is a compilation of device IDs or audience segments provided by advertisers to an ad network. Its purpose is to refine targeting and improve ROI for user acquisition campaigns by excluding specific groups, such as existing users or those who have uninstalled the app. Suppression lists can be static, dynamic, or customized […]
Tagline
A memorable phrase or slogan used in marketing campaigns to convey a brand’s message or value proposition.
Takeover Ad
A high-impact digital advertising format where the entire background or header of a website is taken over by an advertiser’s creative content