Push Notifications
Push notifications are messages sent by app companies to users’ mobile devices, appearing on the lock screen or at the top of the device. They convey alerts, updates, sales, events, and more. Platform-specific (iOS and Android), push notifications reach users regardless of app logins, offering a rapid and efficient means for app publishers to engage […]
Puzzle Games
Puzzle games in the mobile context are crafted to challenge problem-solving abilities, like pattern recognition, logic, and word completion. They span diverse sub-genres, from match-three puzzles to action puzzles, word games, trivia games, solitaire/mahjong games, coloring games, and hidden object games. Puzzle elements can be seamlessly integrated into different game genres, offering captivating gameplay experiences.
Re-engagement
Re-engagement is a mobile marketing strategy aimed at reactivating inactive or disengaged users who have previously interacted with an app. This involves targeted advertising and push notifications designed to entice users back to the app and encourage specific actions. Re-engagement efforts may also target users who have uninstalled the app or stopped using it altogether, […]
Real-Time Bidding
Real-time bidding (RTB) is a programmatic advertising method in which ad inventory is traded through instantaneous auctions on a per-impression basis. Advertisers, facilitated by demand-side platforms (DSPs), compete for available inventory supplied by publishers through supply-side platforms (SSPs). RTB enhances ad targeting precision, boosts user engagement, and optimizes return on investment, making it a pivotal […]
Retargeting
Retargeting, or remarketing, is a digital advertising strategy that targets individuals who have previously interacted with a website or mobile app but haven’t completed a desired action. In mobile app marketing, retargeting specifically aims to re-engage users who have installed an app but are no longer active. By focusing on users who have already expressed […]
Retention
Retention rate, or app retention, is a crucial metric in mobile marketing that assesses the percentage of users who continue using an app over a specific period following installation. It serves as a key indicator of user engagement and the efficacy of a mobile marketing strategy. This metric holds particular significance for subscription-based models and […]
Return On Ad Spend (ROAS)
Return on ad spend (ROAS) is a crucial marketing metric that evaluates the effectiveness of digital advertising by measuring the revenue generated per dollar spent on advertising. It provides insights into the profitability of advertising campaigns across various levels, including overall marketing budgets, specific ads, campaigns, and targeting strategies. A higher ROAS indicates more efficient […]
Rewarded Video Ads
Rewarded video ads represent a popular form of mobile in-app advertising where users receive enticing rewards, like virtual items or game currency, in exchange for watching complete video ads.
SDK
A software development kit (SDK) is a bundle of tools, libraries, and resources that developers utilize to build software applications for a particular platform or device. SDKs empower developers to augment their apps with extra features and integrate them with third-party services or technologies.
SDK Spoofing
SDK spoofing, also known as traffic spoofing or replay attacks, is a form of mobile ad fraud where fraudulent app installations are generated using data from real devices without genuine user engagement. Perpetrators use malware embedded within apps to create deceptive installs, deceiving advertisers and depleting their advertising budget. This fraudulent activity can damage the […]