Ad Viewer Rate
The ad-viewer rate, also known as the engagement rate, indicates the percentage of users who interact with ads daily. It’s essential to specify the measurement method, whether for a single ad unit or across all units, when discussing the ad-viewer rate.
Advertiser
An advertiser is an entity that procures ad space from mobile publishers or ad networks to promote their products or services. These campaigns aim to attract potential users interested in taking action. Advertisers utilize metrics like Cost per Install (CPI) and Return on Advertising Spend (ROAS) to measure campaign success and determine the return on […]
Analytics/ App Analytics
Mobile app analytics encompasses the collection and analysis of data pertaining to mobile app performance, usage, and marketing efforts. By leveraging analytics tools, developers gain valuable insights into app performance, user behavior, and campaign effectiveness. This data-driven approach enables informed decision-making to enhance app performance, user engagement, and revenue generation, ultimately maximizing ROI.
Android App Links
Android App Links are a deep linking technology designed for Android, enabling users to effortlessly access specific content or screens within an app. Even if the app isn’t installed, Android App Links offer the option to redirect to a web view of the content. These links leverage HTTP URLs associated with a developer-owned website and […]
API
An Application Programming Interface (API) facilitates communication between different software applications, granting developers access to specific functionalities or data. This enables them to enhance their own apps or access previously unavailable information. APIs are commonly packaged within Software Development Kits (SDKs), which streamline API usage and offer additional tools and resources for developers.
App Cross-promotion/Cross promotion
Cross-promotion is a savvy strategy utilized by app developers to market their apps to users who are already engaged with other apps within the developer’s portfolio. By leveraging their own first-party data, developers can effectively target valuable users. Cross-promotion campaigns are executed through a variety of methods, including banner ads, interstitial ads, push notifications, and […]
App Engagement
App engagement refers to the various ways users interact with an app, including how often they use it, how long each session lasts, and the specific actions they take within the app. These engagement metrics provide valuable insights into app performance and user behavior, allowing marketers and developers to enhance the user experience and retain […]
App Store Analytics
App store analytics offer developers valuable insights into user behavior through a convenient dashboard interface. Leveraging these data points, developers can enhance user retention, engagement, and conversion rates within their app.
App Store Optimization ASO
App Store Optimization (ASO) is the process of enhancing the visibility and discoverability of a mobile app or game in the App Store or Google Play Store. By optimizing various elements such as keywords, app title, description, icon design, and screenshots, ASO aims to improve the app’s ranking in search results, top charts, and featured […]
App Tracking Transparency
App Tracking Transparency (ATT) is a privacy feature introduced by Apple in its iOS 14.5 update. With ATT, apps must seek user permission through a pop-up prompt to track their activity. If granted, developers gain access to the Identifier for Advertisers (IDFA) for marketing purposes. This change prioritizes user data privacy, empowering users to consent […]