AI startup Dappier introduces interactive ads to boost publisher revenue
Dappier, an AI startup focused on helping publishers monetize their content, is venturing into advertising with a new approach to banner ads—making them interactive. By embedding its AI-powered chatbot, Ask AI, directly into ad units, Dappier offers audiences the ability to engage with content more deeply while unlocking additional revenue opportunities for publishers. Interactive ads […]
Google AI Overviews Ads Now Appearing in Mobile Search Results
Google has started incorporating ads into its AI Overviews, a feature launched in the U.S. last month. While initial examples were rare, sightings of these ads are now being reported in mobile search results, signaling the next phase of Google’s advertising evolution. Early Sightings Advertiser James F. Gibbons from New York recently shared a screenshot […]
Artificial intelligence takes the spotlight in Microsoft’s Christmas campaign
Conceived and developed by McCann New York, ‘Turn Your Holidays into a Masterpiece’ illustrates that the true power of technology lies in its ability to enhance and elevate the human story. Artificial intelligence has been a prominent concept in 2023, and unsurprisingly, Microsoft has centered its Christmas campaign around this tool. In ‘Turn Your Holidays […]
Google Expands AI Efforts into Cybersecurity
Google is now aiming to harness the power of artificial intelligence in cybersecurity. As people look for practical uses for generative AI beyond creating fake photos, Google plans to leverage AI to simplify threat reports and improve cybersecurity defenses. In a blog post, Google announced its new product, Google Threat Intelligence, which combines the expertise […]
Revolut Shields Customers with AI-Powered Fraud Fighter
Revolut, the UK’s leading fintech with over 35 million global customers, has launched a new anti-fraud feature powered by artificial intelligence (AI) to detect and prevent risky transactions. Unrestricted Protection: “We built this product to ensure our customers can confidently spend and send money,” explains David Eborne, Head of Fraud at Revolut. “Unlike other banks […]
Nvidia unveils Blackwell B200 GPU, touted as the ‘world’s most potent chip’ for AI applications.
As a result of the Blackwell B200 GPU and GB200 “superchip,” Nvidia has grown into a multitrillion-dollar company, potentially worth more than Alphabet and Amazon combined. According to Nvidia, their latest B200 GPU boasts 208 billion transistors and can deliver up to 20 petaflops of FP4 power. Additionally, combining two of these GPUs with a […]
Amazon Debuts Cookieless Ad-Targeting Solution ‘Ad Relevance’ at Cannes Lions
At the Cannes Lions International Festival of Creativity, Amazon introduced a new ad-targeting solution named Ad Relevance, which leverages artificial intelligence (AI) to analyze extensive data from Amazon’s ecosystem without relying on cookies or other third-party identifiers. Overview of Ad Relevance Ad Relevance operates through Amazon’s demand-side platform and analyzes billions of data points from […]
Apple Unveils AI Magic Wand: Edit Photos with Words, Not Software
Imagine transforming your photos with simple sentences! Apple and researchers at UC Santa Barbara unveiled a groundbreaking AI model called MGIE that does just that. Forget complex editing software – describe your desired changes in plain language, and MGIE takes care of the rest. MGIE, short for MLLM-Guided Image Editing, is your pocket AI photo […]
Amazon Enhances Advertising Suite with New Data Clean Room and AI Image Generator
Amazon’s annual UnBoxed conference brought forth a series of advertising products, including a data clean room designed for publishers and an artificial intelligence (AI) image generator to enhance campaign assets. In addition, new campaign management features are on the horizon for Amazon’s DSP, Amazon Marketing Cloud (AMC), and the Amazon Ads API. A cross-channel media […]
How Clay’s AI-Powered Sales Platform Is Revolutionizing Lead Generation
Sales can feel overwhelming—balancing numerous tools, analyzing data, and perfecting outreach messages can leave teams stretched thin. What if there was a solution to streamline these processes and let you focus on building meaningful connections and closing deals? That’s where Clay, an AI-driven sales platform, steps in. Designed to simplify lead generation and data enrichment, […]