Pinterest Unveils 8 Innovative Advertising Tools for Enhanced Brand Engagement
Pinterest has recently launched a set of revamped and novel advertising tools designed to help brands establish stronger connections with the Pinterest user base. These tools are aimed at enhancing the overall user experience on the platform, from initial discovery to decision-making and action, providing advertisers with powerful means to engage with the Pinterest audience. Here’s […]
Gen Z Embraces Targeted Ads: A Shift in Digital Marketing Preferences
As digital marketing evolves, and concerns over consumer privacy intensify amid the demise of cookies, understanding consumer attitudes toward tactics like targeted advertising is paramount. Encouragingly for marketers, recent research indicates that younger consumers, particularly Gen Z, exhibit a higher degree of comfort and even preference for targeted ads. Compared to their older counterparts, Gen […]
Amazon Expands Sponsored Product Ads to Third-Party Apps and Sites, Adding Pinterest and BuzzFeed to Partners
In a move to enhance its advertising offerings, Amazon is extending its cost-per-click Sponsored Products ads to encompass select third-party apps and websites. This expansion offers advertisers the opportunity to showcase their content on partner platforms, including prominent names like Pinterest, BuzzFeed, Hearst Newspapers, and brands under Raptive and Ziff Davis, such as Mashable and Lifehacker. The […]
Capitalize on App marketing opportunities during the Men’s Basketball World Cup 2023!
A golden opportunity for app marketers The Men’s Basketball World Cup 2023, hosted by the Philippines, Japan, and Indonesia, is just around the corner, slated to begin in August. It’s an unparalleled display of the highest echelons of men’s basketball, and an event that will draw global attention. This spectacular tournament brings not only exciting […]
Summer Sales: Boost Revenue and Engage Customers!
As the sun warms the earth, and the vibrant colors of summer blossom everywhere, a sea of potential customers awaken from their spring slumber, ready to dive into the myriad of offerings that summer sales present. This season, characterized by longer days, holiday moods, and heightened consumer activity, holds a wealth of opportunities for businesses […]
Boost your Father’s Day Sales with Powerful Email Marketing Campaigns!
Father’s Day is a special occasion to honor and celebrate fathers for their love, support, and guidance. In France, it is celebrated on the third Sunday of June. According to a survey by YouGov, about 55% of French people celebrate Father’s Day by giving gifts to their fathers. (La fête des pères est-elle importante en […]
100th edition of the 24h of Le Mans: Boosting User Acquisition for Motorsports & Automotive News Apps
Revving Up for the 100th Anniversary of the 24 Hours of Le Mans: Boosting User Acquisition for Motorsports & Automotive News Apps with Adkomo by up to 70% (source: Adkomo internal data) As the excitement builds for the 100th anniversary of the legendary 24 Hours of Le Mans race, the demand for motorsports content is […]
Maximizing Mother’s Day Sales with Effective Email Marketing Campaigns in France!
Mother’s Day in France is a popular holiday that many people celebrate by giving gifts, such as flowers , chocolates, and other presents, to their mothers. According to an omnibus study, for 67% of French people Mother’s Day is a major event of the year. (Fête des mères : cadeaux envisagés France 2022 | Statista) […]
NBA Playoff Finals 2023: Scoring Big with App Marketing Opportunities Globally
The NBA Playoff Finals 2023 is an eagerly anticipated event that unites basketball fans worldwide. As one of the most prestigious basketball competitions, the finals present an excellent opportunity for app marketers to boost their user engagement and acquisition rates across the globe. At Adkomo, we understand the importance of this event and its potential […]
Unveiling the Adkomo Lead Generation solution: Your Next-Level Solution for Lead Generation
Episode 4 : Adkomo Marketplace: Unlocking Growth with Adkomo Lead Exchange – The Innovative Leads Marketplace Hey there! In our last post, we introduced Adkomo and our 3 core business units that are driving innovation in the digital advertising landscape. Ultimately, we are introducing our 3rd Business Unit: Adkomo Marketplace, our innovative Lead Exchange platform […]