Bank & Finance
500k+
Installs
100+
Campaigns
300+
Ads
Objectives
The primary objective of our bank and finance mobile advertiser is to substantially increase their user bases by driving high-quality installs. Given the competitive nature of the financial sector, the clients aimed to achieve not just a high volume of installs but also to ensure that these installs translated into active, engaged users who would utilize the app’s features and services.
Key performance indicators (KPIs) included the number of installs, user registration rates, and in-app engagement metrics such as account creation, transactions, bank accounts linked, and overall user retention. The ultimate goal was to optimize the Return on Advertising Spend (ROAS) and ensure a positive Return on Investment (ROI) from the campaign.
Our Solution
To meet these objectives, we orchestrated a multifaceted user acquisition campaign leveraging our internal media buying team. The campaign was executed across various Demand-Side Platforms (DSPs), ad networks and selected affiliates to maximize reach and efficiency. Our approach included:
Targeted Advertising: Utilizing sophisticated audience segmentation to target users most likely to engage with a banking app. This involved demographic targeting, interest-based targeting, and behavioral targeting to ensure relevance and maximize engagement.
Ad Creatives and Formats: Developing a range of high-impact ad creatives, including video ads, interactive banners, and native ads designed to capture attention and drive installs.
Performance Tracking and Optimization: Implementing robust tracking mechanisms to monitor post-install events such as user registration, account verification, and transaction activities. Continuous optimization of ad placements and creative content was performed to enhance performance.
The Results
The campaign successfully generated over 500,000 installs, significantly surpassing the client’s initial expectations. Key metrics achieved include:
High Install Volume: Over 500,000 app installs were achieved, broadening the app’s user base.
User Engagement: A notable percentage of these installs resulted in user registration and active engagement with the app’s core banking services.
Optimized ROAS and ROI: The strategic targeting and continuous optimization efforts led to an improved ROAS and a positive ROI, demonstrating the campaign’s efficiency and effectiveness.
In conclusion, our comprehensive and strategically executed mobile user acquisition campaign delivered outstanding results for the banking app, reinforcing our capability to drive substantial growth and engagement for our clients in the competitive financial sector.
