Qu’est-ce que le “Marketing Automation” ?
Le « Marketing Automation » est une pratique marketing qui consiste à utiliser des logiciels et services Web pour exécuter, gérer et automatiser les processus de marketing. Il permet d’automatiser certaines tâches répétitives telles que l’envoi d’e-mails...
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Vaccine passport apps on the rise
Today, let's talk about the impact of the global covid 19 pandemic on our business. According to Apptopia, vaccine passport apps have been growing since December 2020, with over 10 million downloads worldwide. However, as not all countries currently require...
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Quelques outils pour vous aider en inbound marketing
L'inbound marketing est une stratégie marketing qui consiste à attirer naturellement le client par la création de contenus de qualité (livres blancs, infographies, tutoriels...) pour répondre à l'un de ses besoins et le transformer en lead qualifié. Vous créez du...
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Consumers spend more on lifestyle apps in Q1 2021
Closing this week with some lifestyle app data! Today we'll talk about the 30% increase in user spending on lifestyle apps this first quarter 2021, which represents $300 million. Since 2018, this vertical was growing at 50% per year, but we saw a huge increase this...
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What is the best time to send an emailing?
Your email is ready but you don't know when to send it? Whether in B2B or B2C, in order to optimise the performance of your emailing campaign (click-through rate, open rate, etc.), it is necessary to choose the right time to send your emails. We give you some advice...
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iOS 14.5 : encouraging figures for ad tracking
Since the arrival of iOS 14.5 almost 3 months ago, Marketers were worried about the figures regarding user consent for ad tracking. But in the end, the numbers are turning out to be much better than anyone expected, and even encouraging, as we seem to be seeing an...
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