The Adkomo Board Interview!
How about a review of 2021? Frederic Deschamps , CEO and founder of Adkomo & Mickael BOINE-AZOULAY , CMO and co-founder of Adkomo accepted a short #interview to answer a few questions to take stock of 2021 and talk about their #goals for 2022. Enjoy the interview 😃...
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Streaming apps on the rise during the holidays!
The holidays are a particularly interesting time for mobile app usage. While installs of music streaming apps increased by 86% during the holiday season of 2021, food delivery apps and health and fitness apps saw a sharp decline during the same period. For food...
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Mobile phones increasingly used in shops!
Mobile has changed consumer behaviour. A survey of 9,000 people from the US, UK, France, Germany, Australia, Singapore and India showed that two out of three shoppers use their mobile phones in-store, whether to use the app, compare prices, get reviews or buy online....
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Zynga acquired by Take-Two!
What a move for Take-Two! ! Take-Two Interactive, the world-famous video game publisher, has acquired the mobile game manufacturer: Zynga. The cost of the deal is over 11 billion dollars. The producer of Grand Theft Auto and NBA 2K is expanding through the acquisition...
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World ranking of the most downloaded apps in 2021
According to Apptopia, mobile app expert, TikTok, Instagram and Facebook were the top 3 most downloaded apps worldwide in all categories. In the category of the most downloaded games, Subway Surfers, Roblox and Bridge Race stand out from others of this category ....
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Retail app installs up 3% in Europe!
In 2021, following the covid restrictions, retail apps were one of the most coveted app categories. 572 million shopping apps were downloaded, an increase of 3%, with AliExpress and Wish leading the way in terms of downloads. Shein has been the first retail app in...
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