Food waste apps are seeing their number of users increased by 14 million!

Today, consumers are increasingly turning to sustainable consumption practices. Between March 2021 and February 2022, European food waste apps saw an increase of 14 million users on Android essentially a 36% growth. If we take into account downloads on iOS, this would...

Tiktok expects advertising revenues to triple in 2022!

12 billion dollars, that's the advertising revenue that TikTok hopes to reach in 2022, which is triple compared to 2021. Indeed, the social app has almost doubled its advertising tools last year and will record 1.5 billion monthly active users this year. However, even...

Good start for us in Q1 2022!

As the first quarter of 2022 draws to a close, it's time to take a look at what's been going on in Adkomo since the beginning of the year. Q1 2022 is the best start of the year that Adkomo had, it has been very promising in terms of performance, full of challenges and...

The Adkomo Board Interview!

How about a review of 2021? Frederic Deschamps , CEO and founder of Adkomo & Mickael BOINE-AZOULAY , CMO and co-founder of Adkomo accepted a short #interview to answer a few questions to take stock of 2021 and talk about their #goals for 2022. Enjoy the interview 😃...

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Streaming apps on the rise during the holidays!

The holidays are a particularly interesting time for mobile app usage. While installs of music streaming apps increased by 86% during the holiday season of 2021, food delivery apps and health and fitness apps saw a sharp decline during the same period. For food...

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Mobile phones increasingly used in shops!

Mobile has changed consumer behaviour. A survey of 9,000 people from the US, UK, France, Germany, Australia, Singapore and India showed that two out of three shoppers use their mobile phones in-store, whether to use the app, compare prices, get reviews or buy online....

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Zynga acquired by Take-Two!

What a move for Take-Two! ! Take-Two Interactive, the world-famous video game publisher, has acquired the mobile game manufacturer: Zynga. The cost of the deal is over 11 billion dollars. The producer of Grand Theft Auto and NBA 2K is expanding through the acquisition...

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World ranking of the most downloaded apps in 2021

According to Apptopia, mobile app expert, TikTok, Instagram and Facebook were the top 3 most downloaded apps worldwide in all categories. In the category of the most downloaded games, Subway Surfers, Roblox and Bridge Race stand out from others of this category ....

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Retail app installs up 3% in Europe!

In 2021, following the covid restrictions, retail apps were one of the most coveted app categories. 572 million shopping apps were downloaded, an increase of 3%, with AliExpress and Wish leading the way in terms of downloads. Shein has been the first retail app in...

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