Le ratio texte/image en emailing

Parlons aujourd'hui d'une règle à respecter en emailing pour une campagne réussie: le ratio texte/image. Selon les experts marketing, dans un emailing, le ratio parfait correspond à 60% de texte contre 40% d'image. Le non-respect de cette règle pourrait dégrader votre...

ADKOMO IS RECRUITING!

Who is Adkomo ? Adkomo is a Performance Marketing Agency composed of experts in Digital Advertising. Thanks to our proprietary technology, we generate thousands of conversions (Leads, Sales, Installs...) on behalf of clients such as Allianz, HelloFresh... via our...

Ride-sharing and food apps face to the pandemic

Starting off the week talking about Food delivery and Ride Sharing data. Some apps have seen a strong growth thanks to the global pandemic, while others have seen their activity decline. This is particularly the case for Uber, which has seen a decline in rides due to...

Qu’est-ce que le “Marketing Automation” ?

  Le « Marketing Automation » est une pratique marketing qui consiste à utiliser des logiciels et services Web pour exécuter, gérer et automatiser les processus de marketing. Il permet d’automatiser certaines tâches répétitives telles que l’envoi d’e-mails...

read more

Vaccine passport apps on the rise

Today, let's talk about the impact of the global covid 19 pandemic on our business. According to Apptopia, vaccine passport apps have been growing since December 2020, with over 10 million downloads worldwide. However, as not all countries currently require...

read more

Quelques outils pour vous aider en inbound marketing

L'inbound marketing est une stratégie marketing qui consiste à attirer naturellement le client par la création de contenus de qualité (livres blancs, infographies, tutoriels...) pour répondre à l'un de ses besoins et le transformer en lead qualifié.   Vous créez du...

read more

Consumers spend more on lifestyle apps in Q1 2021

Closing this week with some lifestyle app data! Today we'll talk about the 30% increase in user spending on lifestyle apps this first quarter 2021, which represents $300 million. Since 2018, this vertical was growing at 50% per year, but we saw a huge increase this...

read more

What is the best time to send an emailing?

Your email is ready but you don't know when to send it? Whether in B2B or B2C, in order to optimise the performance of your emailing campaign (click-through rate, open rate, etc.), it is necessary to choose the right time to send your emails. We give you some advice...

read more

iOS 14.5 : encouraging figures for ad tracking

Since the arrival of iOS 14.5 almost 3 months ago, Marketers were worried about the figures regarding user consent for ad tracking. But in the end, the numbers are turning out to be much better than anyone expected, and even encouraging, as we seem to be seeing an...

read more