Amazon Ads Unveils Expanded Interactive Shopping Ad Formats for Prime Video
Amazon Ads has announced the launch of an expanded suite of new interactive shopping ad formats for Prime Video, activated via remote controls for home devices, ahead of their official presentation on May 14 at Pier 36 in New York City. These formats go beyond QR codes, enabling viewers to connect with brands more easily […]
Microsoft Enters Mobile App Market with New Gaming Store
Microsoft is stepping into the competitive mobile app market with the announcement of its upcoming game store. The tech giant revealed its plans this week, introducing a platform that will rival the established Apple and Google stores. Designed to be accessible through web browsers, the store will initially focus on games developed by Microsoft. Users […]
Facebook Releases Graph API v19.0 and Marketing API v19.0
Facebook today announced the expansion of its Advantage Detailed Targeting product to all campaign objectives and optimizations, as well as the upcoming deprecation of the ability to create ads, ad sets, and campaigns using the original objectives framework in the Marketing API. Advantage Detailed Targeting for All Campaign Objectives Advantage Detailed Targeting is a machine […]
Google Analytics 4 Introduces Five New Features to Enhance Data Insights and Privacy
Google has announced significant updates to Google Analytics 4 (GA4), introducing new features designed to enhance cross-channel reporting, budgeting, and integration with privacy-focused technology. These updates come as part of Google’s continuous efforts to evolve its analytics services in response to user feedback and changing digital landscapes. New Features in GA4 Third-Party Ad Data Integration: […]
Instagram Tests Unskippable Video Ads in Main Feed
Instagram is experimenting with a new video ad format that halts users from scrolling in the main feed until they’ve viewed the ad. These in-feed ad units come with a timer at the bottom, as seen in an example shared by photographer Dan Levy, and users cannot scroll past the ad until the timer runs […]
Gaming Advertisements Deliver Above-Average Performance, According to New Research
Despite the recent turmoil in the gaming industry, gaming remains a powerful advertising platform with high engagement rates and strong brand recall. A new report from Dentsu finds that gaming advertising on Twitch delivers above-average results compared to other channels, such as social media, online video, audio, and display advertisements. The report, titled “Play Attention: […]
YouTube Enhances Shorts Creation with Layout Editing Tool
YouTube has introduced a new editing feature that allows users to customize the layout of their Shorts when converting long-form clips. This new tool, currently available on iOS devices, empowers creators to enhance the visual appeal and storytelling of their shorts. The layout editing feature is compatible with all Remix tools, enabling users to experiment […]
Meet Adkomo at Affiliate World Barcelona 2023
Exciting news from Team Adkomo! We are thrilled to announce that we’ll be attending Affiliate World Barcelona 2023 on the 12 & 13th of July 2023! Our team is all set to represent Adkomo’s diverse business units, ensuring that we cover all aspects of our innovative solutions. Here’s who you can meet: Rania – Discover […]
Reddit Enhances Ad Personalization, Removing Opt-Out Option for Improved Relevance
Reddit is undergoing a significant shift in its advertising strategy by discontinuing the ability to opt-out of ad personalization based on user activity within the platform. Although this change will not result in an increased ad frequency, users can anticipate more precise and tailored advertisements. While “select countries” will retain opt-out controls for Reddit users, […]
Apple Unveils AI Magic Wand: Edit Photos with Words, Not Software
Imagine transforming your photos with simple sentences! Apple and researchers at UC Santa Barbara unveiled a groundbreaking AI model called MGIE that does just that. Forget complex editing software – describe your desired changes in plain language, and MGIE takes care of the rest. MGIE, short for MLLM-Guided Image Editing, is your pocket AI photo […]