GDN (Google Display Network)
A network of over two million websites, videos, and apps where Google Ads can appear, allowing advertisers to reach a wide audience with display ads.
GEO-Fencing
A location-based service where a virtual boundary is set, triggering an ad or notification when a user enters or exits a specific geographic area.
Geo-Targeting
A method of delivering ads to users based on their geographic location, such as country, state, city, or zip code, to ensure relevant and localized messaging.
Google Ads
An online advertising platform by Google that allows advertisers to create and manage pay-per-click (PPC) campaigns targeting users based on keywords, demographics, and interests.
Gross Rating Point (GRP)
A metric used to measure the reach and frequency of an advertising campaign, calculated as a percentage of the target audience reached multiplied by the frequency.
Growth Hacking
A marketing strategy focused on rapid experimentation across channels and product development to identify the most effective ways to grow a business.
Guerrilla Marketing
An unconventional and creative marketing strategy that relies on surprise or shock to promote a brand, product, or service, often executed in public spaces.
Identifier for Vendor IDFV
The Identifier for Vendor (IDFV) is a distinct code allocated by app developers to individual users across their various apps installed on the same device. It acts as an alternative identifier in cases where the Identifier for Advertisers (IDFA) is unavailable. Unlike the IDFA, which remains consistent across all apps, the IDFV may vary between […]
IDFA
The Identifier for Advertisers (IDFA) is a distinctive code designated by Apple to iOS devices, facilitating advertisers in monitoring user engagement and evaluating post-install actions while maintaining user privacy. IDFA operates under the framework of App Tracking Transparency (ATT), necessitating user consent for tracking activities.
Impressions
Impressions, often referred to as view-throughs, are instances where an advertisement is displayed on a user’s screen in digital advertising. An impression is recorded when the ad becomes visible to the user, irrespective of any interaction from the user.