App Marketing: Scoring Big with the Champions League Final
The Champions League Final on June 27th is a highly anticipated event that brings millions of football fans around the globe together. As one of the most prestigious football competitions, the final match is a prime opportunity for app marketers to increase their user engagement and acquisition rates. At Adkomo, we understand the significance […]
Reddit Enhances Ad Personalization, Removing Opt-Out Option for Improved Relevance
Reddit is undergoing a significant shift in its advertising strategy by discontinuing the ability to opt-out of ad personalization based on user activity within the platform. Although this change will not result in an increased ad frequency, users can anticipate more precise and tailored advertisements. While “select countries” will retain opt-out controls for Reddit users, […]
GeForce Now Free Tier: Ads Incoming, But Will Wait Times Decrease?
Nvidia’s free tier of GeForce Now, a cloud gaming service, is receiving a slight update on March 5th, 2024. Users will now experience up to two minutes of video ads while waiting in line for a gaming session. Who is affected? Only free-tier users will see these ads. The premium tiers, Priority and Ultimate, will […]
Stagwell Research Reveals Untapped Opportunities in Advertising Next to Controversial News Articles
Marketers may be overly cautious about brand safety, potentially missing out on valuable opportunities, according to new research from Stagwell. Ensuring brand safety has become increasingly challenging due to the rise of divisive content and misinformation, along with the lack of control over ad placements. News articles covering controversial topics, such as the 2024 election […]
Google Ads now limits country-level location exclusions to 120 countries.
Google Ads has implemented a new restriction on country-level location exclusions, allowing advertisers to only exclude up to 120 entities. If the number of entities entered exceeds this limit, a warning notification will be issued. This change has been noted by PPC Sauce, a Google Ads marketing agency, as they have traditionally been able to […]
GeForce Now Free Tier: Ads Incoming, But Will Wait Times Decrease?
Nvidia’s free tier of GeForce Now, a cloud gaming service, is receiving a slight update on March 5th, 2024. Users will now experience up to two minutes of video ads while waiting in line for a gaming session. Who is affected? Only free-tier users will see these ads. The premium tiers, Priority and Ultimate, will […]
Google Ads Introduces Conversational Experience for Faster, Easier Campaign Creation
Google has launched a new conversational experience for Google Ads that aims to simplify and streamline the process of creating search campaigns. This new feature, which is powered by Gemini, combines natural language processing and artificial intelligence to help advertisers generate text and assets for their campaigns, such as headlines, descriptions, keywords, and images. Key […]
Mastering Black Friday: Strategies for Highly Efficient Ad Campaigns
As the Black Friday frenzy looms, businesses are gearing up for one of the most significant shopping events of the year. Success during this period hinges on a well-crafted and efficient advertising strategy. In this comprehensive guide, we’ll delve into actionable tips and additional insights to ensure your Black Friday ad campaigns not only stand […]
Master the native advertising process with Adkomo
This Native Ads guide aims to educate lead generation advertisers to the world of native advertising platforms, and help them leverage the latter to generate highly qualified leads. Without further ado, let’s cut to the chase and dive right in! In 2022, advertisers spent roughly 88 billion dollars on Native advertising, a 14.9% YoY increase […]
Download the guide: “Master Native Advertising with Adkomo”
In today’s fast-paced digital landscape, advertising has evolved into a multifaceted ecosystem, with myriad strategies and platforms to choose from. Among these, native advertising stands out as a powerful tool for lead generation advertisers looking to tap into a vast pool of potential customers. At Adkomo, we understand the significance of native advertising in the […]