12 billion dollars, that’s the advertising revenue that TikTok hopes to reach in 2022, which is triple compared to 2021. Indeed, the social app has almost doubled its advertising tools last year and will record 1.5 billion monthly active users this year.
However, even if TikTok invests in influencer marketing and attracts many adepts, it has not yet succeeded in conquering the brands like Meta and Google, since 49% of them have not yet used TikTok.
Source: BusinessofApps
