The Advertising Glossary
Discover our easy-to-use glossary that simplifies digital marketing jargon and explains essential concepts. Start exploring and level up your expertise!
A
- A/B Testing
- Active User
- Ad Engagement
- Ad Exchange
- Ad Inventory
- Ad Mediation/Mediation Platform
- Ad Network
- Ad Spend
- Ad Stacking
- Ad Unit
- Ad Viewer Rate
- Advertiser
- Analytics/ App Analytics
- Android App Links
- API
- App Cross-promotion/Cross promotion
- App Engagement
- App Store Analytics
- App Store Optimization ASO
- App Tracking Transparency
- Attribution
- Attribution Models
- Attribution Window
- Average Revenue Per user
B
C
E
F
G
M
- Match-Three Games
- Mediation Platform
- Meta Games
- Mid-Core Games
- MMO Games
- MMORPG
- Mobile Ad Fraud
- Mobile ad viewability
- Mobile App Monetization
- Mobile Bid Adjustment
- Mobile Board Games
- Mobile Delivery Platform
- Mobile Gaming
- Mobile Measurement Partner (MMP)
- Monthly Active Users (MAU)
- MREC (Medium Rectangle) Ads
- Multi-Bidding
- MVP
